SOURCE: Omniture

Omniture

October 06, 2009 08:00 ET

OpenTable Selects Omniture Test&Target™ to Further Optimize Site Experience

Popular Restaurant Reservation Site Expands Its Use of Omniture

OREM, UT--(Marketwire - October 6, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that OpenTable (NASDAQ: OPEN) has selected Omniture Test&Target™ for the ongoing optimization of its online content and to improve the relevance and conversion rate of its restaurant reservations through iterative A/B and multivariate testing.

"We are excited to have Test&Target in-house, and in the first few months, we have learned the many benefits of the tool. It is highly flexible, which enables us to be much more hands-on with testing, removing some of the engineering dependencies we previously experienced," said Jocelyn Mangan, director of product management for OpenTable. "The ability to quickly iterate allows us to continuously optimize and analyze results. We have benefitted from the testing knowledge and strategy provided from the Test&Target team and look forward to executing a full testing roadmap, which we hope will continuously optimize the site experience for users."

OpenTable recently migrated from HBX to Omniture SiteCatalyst® for more powerful reporting and real-time data measurement. Omniture SiteCatalyst and Test&Target are part of the Omniture Online Marketing Suite™, a comprehensive portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics and is built on an Open Business Analytics Platform.

"Test&Target's integration with SiteCatalyst will enable OpenTable to more quickly and easily segment site visitors based on specific factors, such as city and cuisine preferences, in order to present the most relevant and appropriate content to them and ultimately improve their online experience," said Chris Harrington, president worldwide sales and client services at Omniture. "We will continue to provide solutions and strategic consulting services to help OpenTable scale its online optimization initiatives."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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