SOURCE: Opera Mediaworks

September 09, 2014 03:00 ET

Opera Launches Advertising Solution for Connected TV

Opera TV Ads SDK Adds Monetization Opportunities for App Publishers, Operators and OEMs

AMSTERDAM, THE NETHERLANDS and OSLO, NORWAY--(Marketwired - Sep 9, 2014) - App publishers, Smart TV device manufacturers and pay-TV operators are now able to monetize their content by serving video advertising, on any platform, with today's launch of the Opera TV Ads SDK (Software Development Kit) by Opera Software.

Opera's video advertising solution was previously available exclusively to apps distributed via the Opera TV Store application platform and developed through the Opera TV Snap technology, which transforms online video channels into apps for connected-TV devices. Now, advertising opportunities are available as a standalone feature for any HTML5 app or Smart TV device, whether on the Opera TV Store or other application platforms. The solution leverages and integrates with Opera Mediaworks, Opera's world-leading new media advertising platform.

Easier ad integration for publishers, operators and manufacturers  

The Opera TV Ads SDK makes it simpler than ever for app publishers to integrate advertising into their content, enabling premium brands to buy publishers' inventory. Built on HTML5 for flexible and scalable deployments, the SDK gives instant access to a global ad supply from Opera Mediaworks' integrated and certified demand partners across multiple networks, plus Opera's owned and operated ad networks and demand-side platform. Ad management and reporting is made easy with a web-based central dashboard. The Opera TV Ads SDK also empowers publishers to upload, schedule and track their directly sold campaigns.

Integration of advertising with the Opera TV Ads SDK is also simplified for connected-TV manufacturers and pay-TV operators. The Opera TV Ads SDK offers a one-stop solution for placement of video advertising anywhere inside the device user interface, including targeting users across apps and interactive advertising via linear broadcast, where available.

"With its strong presence in the mobile and tablet ad space, and a leading position in the connected TV ecosystem, Opera is uniquely positioned to support app publishers, operators and manufacturers to earn advertising revenue," says Aneesh Rajaram, Senior Vice-President for TV & Devices, Opera Software. "The Opera TV Ads SDK massively expands the scope of Opera TV advertising solutions, to support getting a bigger bang for the buck from app and device inventories."

Opera TV Ads SDK on show at IBC

Find out more about the Opera TV Ads SDK, and contact Opera to enable the advertising solution in your app. To see the Opera TV Ads SDK in action, meet Opera Software in Hall 14 at Booth E20 at IBC in Amsterdam (September 12-16). Also meet Opera this week at IFA in Berlin (September 5-10). Book a commercial meeting, or contact zlauder [at] opera.com to arrange a media/analyst briefing.

About Opera TV

The Opera TV portfolio powers rich web experiences on tens of millions of Smart TVs, set-top boxes, Blu-ray Disc players and chipsets for more than 60 customers, including Sony, TiVo, Samsung, Swisscom, Philips, TCL and Sharp. Tap into the complete suite of tools for creating compelling connected-TV experiences. The Opera TV ecosystem spans the Opera TV Store app platform with hundreds of entertaining apps tailor-made for TV, Opera Devices SDK (software development kit) for creating and rendering HTML5-based user interfaces, and the Opera TV browser for reaching the full web. Opera TV offers solutions for OEMs, pay-TV operators, broadcasters and content publishers. With the Opera Mediaworks advertising platform, Opera TV can help monetize and drive traffic to content through an end-to-end advertising solution. Visit www.opera.com/tv/ to learn more.

About Opera Software ASA

Opera Software crafts products and services that connect 350 million people to the internet. More than 130 operators around the world choose to work with us to give their customers the best web experience. Our mobile advertising platform enables publishers to monetize their content and allows brands to reach a global audience of more than 500 million consumers. Learn more about Opera at www.opera.com, or follow Opera on Facebook, Twitter and blogs.opera.com. Opera, Opera Mini, Opera Max and Rocket Optimizer are trademarks of Opera Software ASA.

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