SOURCE: Aberdeen Group

Aberdeen Group

December 09, 2010 11:00 ET

Operational Cash Management: Mainstay of Financial Efficiency

84% of Those Surveyed Increased Focus on Cash Management Over 2009

BOSTON, MA--(Marketwire - December 9, 2010) -  In a newly released report, Operational Cash Management: Streamlining Processes to Unlock Liquidity, Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), illustrates the steps that the leading companies are taking to streamline operational cash processes to unlock liquidity while sustaining profitability in challenging business environments.

"In light of the slow market recovery, cash management remains a top priority among executives," according to Cindy Jutras, Vice President, Research Fellow and Group Director at Aberdeen Group. "These executives understand that increasing cash flow is no longer a function of collecting early and paying late, but rather that of collecting early and paying at optimal times -- to capitalize on credits, discounts, and to avoid costly fees. In support of such initiatives, top companies are leveraging technology to enable process-automation. Leading companies are 86% more likely than all others to streamline and automate cash transactions. By doing so, these leading companies are effectively increasing the availability and access to liquidity during tough economic times."

This report is designed to shed light on the strategic value of operational cash management to meet the heightened need for cost-cutting efficiencies and provide visibility into an organization's liquidity position. "Having visibility to the exact cash-in-hand is critical in supporting operational requirements. By employing a systematic method of measuring how that cash will flow in and out of the organization, executives can effectively forecast resource requirements for current and future operations," says William Jan, Senior Research Analyst in Aberdeen Group's Financial Management and GRC practice. "Top companies are 56% more likely to monitor forecast accuracy on a regular basis. By combining good access to cash data with cash flow information across all departments in an organization, top-performing companies are able to effectively gauge the success of their cash management initiatives." 

A complimentary copy of this report is made available due in part by the following underwriters: Esker and Syncada. To obtain this report, please visit:
http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6682&camp=2

Visit Aberdeen.com for additional access to complimentary Enterprise Applications and Financial Management & GRC Research.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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