SOURCE: Precision Dialogue

Precision Dialogue

May 12, 2014 09:56 ET

Opinion Centers America Is Now Part of Precision Dialogue

Customer Engagement Agency Expands Precision Experience Lab(SM) to Extend Marketing Research Capabilities

CLEVELAND, OH--(Marketwired - May 12, 2014) - Precision Dialogue announced that it has acquired the assets of Opinion Centers America, a marketing research company headquartered in Cleveland with services including focus groups, participant recruiting, phone interviews, surveys and data analysis. Opinion Centers America's staff will relocate to Precision Dialogue Marketing's location at 905 Corporate Way, in Westlake, Ohio and join the Research and Customer Experience division under the leadership of Cathleen Zapata, Chief Experience Officer.

Precision Dialogue is an analytics-driven customer engagement firm that improves marketing ROI using consumer insights to help clients reach the right audience through personalized, relevant multi-channel messages. Precision Dialogue's Precision Experience Lab℠ is a user research facility that enables clients to observe consumer behaviors and decision-making processes through usability studies, eye tracking, neuro feedback via wireless EEG and more. Opinion Centers America is best known for providing best-in-class recruiting services for focus groups and market research studies for a wide variety of brands in numerous industry segments. The company will continue to provide these services under the Precision Dialogue banner at the Cleveland location.

"We are excited that our legacy of providing a highly rated focus group facility and top-notch recruiting services for industry-leading brands will now be taken over by Precision Dialogue -- a firm with a solid background in providing customer engagement strategies for brands," said Kent Maffett, retiree and former owner of Opinion Centers America.

The demand for Precision Dialogue's Research and Customer Experience services has grown exponentially as more clients look to leverage their customers' insights to create more relevant experiences. "Acquiring Opinion Centers America and bringing their staff on board adds considerable depth and experience to our research and customer experience team," commented Tom Ragen, Precision Dialogue CEO. "This transition will be seamless and swift, as Opinion Centers is a natural extension to our already existing market research offerings."

For more information on Precision Dialogue and their Research and Customer Experience offerings visit,

Precision Dialogue is a vertically integrated customer engagement firm with a proven methodology for mining and analyzing customer insights and behaviors to create targeted personalized communication through a variety of integrated online and offline channels. Anchored by a focused vision and progressive history, the company has become a leading full service end-to-end marketing solution provider uniquely positioned to manage the radically evolving demands of this new era of consumer and business marketing. To learn more about Precision Dialogue, visit

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