SOURCE: Opinionmeter International

Opinionmeter International

November 13, 2013 08:30 ET

Opinionmeter Introduces Advanced Mobile Web Surveys to its Enterprise Survey Platform

Now You Can Deploy Powerful Mobile Surveys Without Needing to Download an App

SAN LEANDRO, CA--(Marketwired - Nov 13, 2013) - Opinionmeter International has announced the addition of advanced mobile-web survey capabilities to its enterprise survey platform. Given recent advances in browser technology, Opinionmeter can now carry over many of the advanced features and rich user-interface from its native offline survey app (TouchPoint Mobile™) to its new web-based survey solution running HTML5. Some of these features include advanced branching, piping, media capture and location services, features normally restricted to native offline survey apps. A major difference between native survey apps and a mobile-web surveys is there's no need to first download an app, given mobile web surveys run from the browser of a mobile phone or tablet.

Mobile web surveys can be launched in a variety of ways. For example, you can manually enter a tiny URL into a mobile browser, deliver a URL link via an email or text message or embed a URL in a QR code that shoppers can scan with their smartphones. To experience a sample mobile web survey in HTML5, enter the following URL into your mobile browser:

Given consumers are increasingly using their mobile devices within the shopping experience, (researching product features, pricing, etc.), engaging the consumer to provide feedback at their point-of-purchase is a natural extension of how they're already using their phones. Additionally, capturing fresh and spontaneous consumer insights from the consumer's point-of-purchase is highly valuable data for consumer researchers.

"HTML5 has made it possible for us to leverage the considerable innovation we've invested in over the past 3 years developing our native TouchPoint Mobile survey app, and apply it to a superior browser-based survey experience. Mobile web eliminates the barriers of needing to first download an app before participating in a survey. Now, shoppers can use their own mobile device and scan a QR code to provide spontaneous feedback in real-time," said Morgan Strickland, Opinionmeter CEO.

Opinionmeter's enterprise-class survey platform supports multiple modalities. Surveys are authored and managed from within the customer's hosted SurveyManager account. Being a mixed-mode, cross-platform system, users can create one survey and deploy it across all channels and devices including offline survey apps, online surveys, and mobile-web surveys, even stand-alone survey kiosks are supported. Responses are segmented whether coming from the web, offline mobile app or dedicated survey kiosk. The SurveyManager provides step-by-step survey design wizards, including survey libraries and live 24-7 support. Opinionmeter offers an extensive library of video tutorials for customers to review.

More information about TouchPoint Mobile™ customer feedback software is available at:

About Opinionmeter

Opinionmeter International is a leading provider of DIY customer feedback software tools, with an emphasis on mobile research. Offering a real-time customer survey solutions, Opinionmeter enables its clients to capture spontaneous, 'voice of the customer' feedback at the Point-of-Experience (the moment the customer experiences the product or service). Being a mixed-mode, cross-platform provider, Opinionmeter can deploy its survey solutions onto a wide range of devices (including devices running Android, Apple iOS and Windows operating systems). In addition to being experts in mobile survey apps, Opinionmeter's survey solutions also support mobile-web, online and paper surveys.

Contact Information

  • Media Contact:
    Scott Evans
    Opinionmeter International
    Phone: 888.676.3837
    Email Contact