SOURCE: StockCall


September 01, 2010 09:27 ET

Opinions on Activision Blizzard and Take-Two Interactive Software - A Booming Industry in a Harsh Economic Environment

JOHANNESBURG, SOUTH AFRICA--(Marketwire - September 1, 2010) - offers investors comprehensive research on the multimedia & graphics software industry and has completed analytical research on Activision Blizzard (NASDAQ: ATVI) and Take-Two Interactive Software Inc. (NASDAQ: TTWO). Register with us today at to have free access to these researches. 

With the video gaming industry growing much faster than the U.S. economy at around 10% during the past half decade, it's no surprise that the Multimedia and Graphics Software sector is going through a lot of changes. Today, many consider video games a mainstream form of entertainment alongside movies, television, and music. Likewise, this sector suffers from enormous piracy issues in the light of person to person data exchange services. While the sector was previously considered recession-proof, sales have slumped by around 12% during the past year. With sales staying steady for primarily mainstream titles, it's possible that the dip in consumer confidence is forcing many to be more selective with their discretionary funds. Register now at to have free access to our reports on the multimedia & graphics software industry.

Activision Blizzard Inc. which posted its earnings in the early days of August saw a 12% gain in profit but net revenue fell short of expectations from $1.04 billion for last year's quarter to $967 million. Investors looking for free research on Activision Blizzard Inc. are welcome to sign up at is an online platform where investors doing their due-diligence on the multimedia & graphics software industry can have easy and free access to our analyst research and opinions on Activision Blizzard Inc. and Take-Two Interactive Software Inc.; all investors need to do is register for a complimentary membership at

The Multimedia and Graphics Software industry is making many changes in an attempt to increase profitability. One change many companies in the sector are trying to implement is the shift to digital content distribution. By skipping retail packaged distribution channels and dispersing content digitally over the internet, many companies are able to cut down on some of the operating costs involved with infrastructure. With online sales finally surpassing their retail counterparts, it seems that this shift may be secular. Another shift within the industry parallels that of the movie industry. As companies attempt to trim costs, some like Take-Two Interactive Software Inc. are choosing to produce fewer games and instead focus on higher budget epic productions. Take-Two Interactive Software Inc. is set to release its third quarter results on Friday September 3rd. Investors looking for free research on Take-Two Interactive Software Inc. are welcome to sign up at

While the current environment is harsh for the Multimedia and Graphics Software sector, the industry's potential for growth remains high. With a rush of new motion controlled gaming consoles debuting in the coming year, it's expected that sales will pick up as consumers look for new games to play with their whole family. Visit to see how companies in this industry have grown over the past years and how they are expected to perform in the future.

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