SOURCE: StockCall


October 01, 2010 09:54 ET

Opinions on J. C. Penney Company and Sears Holdings Corporation -- Department Stores Under Pressure

JOHANNESBURG, SOUTH AFRICA--(Marketwire - October 1, 2010) - offers investors comprehensive research on the department stores industry and has completed analytical research on J. C. Penney Company Inc. (NYSE: JCP) and Sears Holdings Corporation (NASDAQ: SHLD). Register with us today at to have free access to these researches. 

The department store industry felt the impact of the economic recession deeply as consumers stayed away from unnecessary purchases. While a recent economic uptick and positive back to school sales figures have helped somewhat, the industry is still facing a myriad of problems. Register now at to have free access to our reports on the department stores industry. is an online platform where investors doing their due-diligence on the department stores industry can have easy and free access to our analyst research and opinions on J. C. Penney Company Inc. and Sears Holdings Corporation; all investors need to do is register for a complimentary membership at

Although the economy is showing signs of recovery, higher oil prices and unsteady unemployment figures have negatively tilted consumer sentiment. On the back end of things, cotton prices remain high which is driving up the price of wholesale apparel. To try and counteract the price increase in materials, some department stores like J. C. Penney Company Inc. are putting an end to print media campaigns. Large costly catalogues are being replaced by internet marketing which is markedly cheaper. Investors looking for free research on J. C. Penney Company Inc. are welcome to sign up at

Some in the industry are also taking an aggressive route by spending money on renovations and opening new locations into underserviced areas across the U.S. Companies are gambling that remodeling to create a more enticing shopping experience will attract customers back to their stores. Others like Sears Holdings Corporation are leasing out sections of their department stores to other clothing companies in an attempt to bring in new and exciting products while also receiving leasing revenues. Investors looking for free research on Sears Holdings Corporation are welcome to sign up at

Visit to see how companies in this industry have grown over the past years and how they are expected to perform in the future.

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