SOURCE: Opower


June 04, 2013 12:28 ET

Opower President Delivers Inspiring Talk at TED 2013

Alex Laskey Discusses the Behavioral Science of Saving Energy

ARLINGTON, VA--(Marketwired - Jun 4, 2013) - Alex Laskey, the President of Opower, the global leader in customer engagement solutions for the utility industry, spoke at the annual TED Conference in Long Beach, California earlier this year on the psychology of saving energy. His talk focused on how the principles of behavioral science and social norms have motivated millions of customers around the world save energy and money.

Over the past five years, Opower and its utility partners have saved customers almost $300 million on their energy bills and 2.5 terawatt hours of energy. Opower works with over 85 utilities, serving over 16 million households and was recently named one of CNBC's Top 50 Disruptive Companies for helping to transform the utility sector.

TED is a nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then its scope has become ever broader. Along with two annual conferences -- the TED Conference on the West Coast each spring, and the TEDGlobal conference in Edinburgh UK each summer -- TED includes the award-winning TED Talks video site, the Open Translation Project and TED Conversations, the inspiring TED Fellows and TEDx programs, and the annual TED Prize.

About Opower
Working with 85 utility partners and serving more than 16 million consumers across seven countries, Opower is the world's leading provider of customer engagement solutions for the utility industry. By providing the tools, information and incentives consumers need to make smarter decisions about their energy use, Opower's engagement platform and solution suite, Opower 4, enables utilities to involve their customers in programs that support energy efficiency goals, smart grid and new rate structures, brand loyalty and lowering the cost of service. Proven to drive behavioral change at scale, Opower has helped its utility partners achieve more than 2 TWhs in energy savings, and drives significant increases in customer program participation and overall customer satisfaction. Founded in 2007 and privately held, Opower is headquartered in Arlington, Virginia, with offices in San Francisco and London. For more information, please visit and follow us on Twitter at @Opower.

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