SOURCE: Alsace - Côtes du Rhône - Jerez Wine Bureau

September 27, 2005 11:30 ET

Opposites Attract: Discover the Unique and Wonderfully Varied Wine Styles From the Côtes du Rhône, Alsace and Jerez Regions in Europe

NEW YORK, NY -- (MARKET WIRE) -- September 27, 2005 -- Consumers are invited to discover that opposites really do attract -- at a series of tastings of the unique and wonderfully varied European wines from the Côtes du Rhône, Alsace and Jerez regions of France and Spain. The European Commission-sponsored program will be hosting more than 275 in-store tastings in September and October 2005 in Chicago, New York, Florida and California, with each store conducting either one tasting grouping all three regions or three tastings on three separate days -- one for Jerez, one for Alsace and one for Côtes du Rhône wines.

Consumers will have the luxury of sipping and savoring/comparing and contrasting a colorful selection of wines from Jerez (the source of the only authentic sherry), crisp Alsace whites, or rich and robust Côtes du Rhône reds in a European setting: the stores will be decorated with Rhône/Alsace/Jerez banners and shelf talkers to give the tastings a more genuine feel. Brochures providing details on each region and offering food pairing suggestions will also be made available to attendees.

More information on this unique combination of high quality wines can be found at www.rhone-alsace-jerez.com. In addition to listing everything there is to know about the tastings (stores, dates and times), one can find information about the Côtes du Rhône, Alsace and Jerez wine regions and the European Union's commitment to guaranteeing high quality wines.

The Rhône/Alsace/Jerez program was launched three years ago when the European Commission joined forces with Spain and France to sponsor the promotion of these treasured wines throughout Europe and the United States.

Contact Information

  • Media Contact:
    Pieter van Vorstenbosch
    Sopexa USA
    Tel: 212-477-9800 x108
    E-mail: Email Contact