SOURCE: Optaros, Inc.

November 18, 2008 09:52 ET

Optaros Announces Global Internal Deployment of SugarCRM

Open Source CRM Implementation Enhances Revenue and Forecasting Modules

BOSTON, MA--(Marketwire - November 18, 2008) - Optaros Inc., assemblers of Next Generation Internet (NGI) applications, completed a global in-house implementation of SugarCRM, a leading commercial open source CRM (Customer Relationship Management) solution. The deployment includes enhancements to Optaros' revenue module and the creation of a substantial forecasting module.

SugarCRM consultant and Gold Partner Optaros integrated the open source CRM internally with Drupal, the company's Web content management system. With SugarCRM, Optaros will enjoy data automation capabilities, through which every request for information is captured. Leads are then automatically assigned to the appropriate sales person.

"Implementing SugarCRM internally provides us with a unique perspective and first-hand experience to share with clients regarding the business process improvements SugarCRM creates," says Thomas Lundqvist, CRM/self-service practice lead at Optaros. "It saves time, has cut our chances of lost leads to nearly zero, and has given us all the functionality we need without the huge expense of a non-open source CRM solution."

In addition to the company's internal deployment, Optaros has acted as SugarCRM consultant for several companies throughout the United States and Europe, providing customized implementations such as a merchant tool and streamlined call center for European retailer Wonderbox, as well as a workflow management system for the State of Vaud in Switzerland.

"Optaros is an expert at understanding and translating the value of open technologies into practical solutions," says Jeff Campbell, vice president of channel sales at SugarCRM. "As they have with enterprises across the globe, Optaros has assembled for itself an innovative solution using SugarCRM."

About Optaros

Optaros ( designs and assembles fully supported Next Generation Internet (NGI) solutions that deliver superior business performance. The company's unique Optaros Assembly Methodology (OptAM) leverages open source, Service Oriented Architectures, and rich interface design to assemble solutions faster and with more flexibility than traditional build, buy or rent options. Optaros serves more than 100 clients including ABB, Biogen Idec, IDG, McKesson, Merck/Serono, Nespresso, The New York Times, NXP, Sony Pictures and Swisscom.

About SugarCRM

SugarCRM ( is a leading provider of commercial open source CRM software. Sugar easily adapts to any business environment by offering a more flexible, cost-effective alternative than proprietary applications. SugarCRM's open source architecture allows companies to customize and integrate customer-facing business processes in order to build and maintain more profitable relationships.

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