SOURCE: Optaros, Inc.

Optaros, Inc.

August 11, 2010 11:06 ET

Optaros Announces OCentric Ecommerce SaaS Built on Amazon Web Services

OCentric Provides Simplicity of SaaS With Flexibility of Open Source

BOSTON, MA--(Marketwire - August 11, 2010) -  Optaros, an ecommerce solution provider, today announced the OCentric ecommerce SaaS, leveraging Amazon Web Services LLC (AWS). OCentric provides the simplicity of SaaS with the flexibility of open source. Leveraging the scale economies of Amazon's cloud, OCentric provides unique client solutions at the same price point as one-size-fits-all ecommerce SaaS vendors. In addition, Amazon Elastic Compute Cloud (Amazon EC2) provides OCentric clients with the ability to auto-scale servers to meet peak demand, which is critical during intense sales periods. 

"We are excited that Optaros is bringing OCentric to Amazon EC2," said Terry Wise, Director Business Development, Amazon Web Services. "This solution delivers a highly flexible and scalable ecommerce solution that will help customers of all sizes save money and get to market faster."

OCentric clients such as Naspers (recently profiled in the Economist) use OCentric to enable new retail concepts, such as the private-sales site 36Boutiques. OCentric provides functionality traditionally found in ecommerce, web content management and community platforms all in one package.

This fusion of commerce, content and community enables companies to implement new retail concepts that are popular today, such as group buying, private sales, deal-a-day and more. OCentric is the best answer to the uncertainty in future requirements due to its scalability and modular, customizable design that can be updated with the latest online retail functionalities as they progress over time.

"Amazon Web Services has allowed us to rapidly deploy a new business without having to wait for co-location hosting servers or commit to a fixed number of servers for a year or more," said Paul Casarin, head of new business ecommerce Africa, Naspers. "This has saved us significant time and money in launching a new venture." 

"Amazon Web Services provides our OCentric clients a great new SaaS option," said Marc Osofsky, vice president of global marketing at Optaros. "The economics of cloud computing now enable companies to have unique, customized solutions at the same cost as generic ones. This is a competitive advantage that our clients leverage to grow their businesses." 

In addition to Amazon Web Services, OCentric is powered by Magento, Drupal, Webtrends, Boomi and Solr.

About Optaros
Optaros, an ecommerce solution provider, grows its clients' online business with the OCentric ecommerce SaaS platform and custom services. OCentric uniquely enables new ecommerce concepts that combine Content, Commerce and Community -- helping Optaros' clients profit from the disruptive change happening in ecommerce today. Optaros serves more than 100 clients including Fox, Hearst, Infoworld, Macy's and Rue La La. For more about Optaros, visit

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