SOURCE: Optaros, Inc.

Optaros, Inc.

February 01, 2011 11:00 ET

Optaros' Eckman to Present at Magento Imagine eCommerce Conference

BOSTON, MA--(Marketwire - February 1, 2011) - John Eckman, senior practice director at Optaros, an ecommerce solution provider, will present at the inaugural Magento Imagine eCommerce Conference, Feb. 7-9, 2011 at LAX Hilton in Los Angeles, CA. 

The event will bring together hundreds of ecommerce thought leaders and professionals in the ecommerce industry -- developers, merchants, technology partners, consultants and others -- to share knowledge, strategies and innovations. Magento Imagine eCommerce aims to fuel attendees' passion for ecommerce, and to leave them inspired to evolve and grow their businesses in 2011 and beyond.

Eckman's presentation, "With Friends Like These, Who Needs Revenue? Making Social Media Pay," will be included in the Business Track and cover the topic of social ecommerce. In it, he will provide insight for retailers seeking to:

  • Understand existing customers' presence in social networks.
  • Leverage social media to generate mindshare/awareness.
  • Drive specific actions (registration, purchases) via social media.
  • Respond to negative posts/reviews (and turn them into positives).
  • Prioritize and manage social media investments.
  • Determine which efforts will drive the greatest revenue with social-network fans.
  • Measure results and ROI: the role of analytics beyond the website.

"We've seen lots of activity and excitement about the ability of large consumer brands to rapidly generate large numbers of Facebook fans -- but little about what impact those fans have on the bottom line," said Eckman. "While it's important to be well-known and well-liked, ecommerce businesses must focus their social media efforts on getting users to the buy button, not just the like button."

Registration for the conference is available on the Magento website. For updates throughout the event, follow @JEckman, @Optaros, and #MagentoImagine on Twitter.

About Optaros
Optaros ( develops strategies for innovative commerce solutions, which it then builds, delivers and hosts. By implementing new retail concepts that combine Content, Commerce and Community, Optaros clients have achieved dramatic revenue growth and measurable business results.

As a Magento Enterprise Partner, Optaros has built Magento-based ecommerce experiences for many customers, including: 20th Century Fox, CSN, MIH Group, Liberty Media and Warner Music Group.

Optaros developers created the Facebook Connect Social Shopping extension for Magento. In addition, the company's SaaS ecommerce platform, OCentric, is built on a custom open-source software stack that includes Magento Enterprise Edition as the core ecommerce functionality.

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