SOURCE: Optaros, Inc.

Optaros, Inc.

December 03, 2010 12:28 ET

Optaros Recognized With Gold and Silver Davey Awards

BOSTON, MA--(Marketwire - December 3, 2010) - Optaros, an ecommerce solution provider, was recently awarded a 2010 Gold Davey Award in the website and online marketing category for its work with private-sales website, 36Boutiques, and a Silver Davey Award in the website/games category for its work with 38 Studios on its product launch site,

Backed by Naspers/MIH, 36Boutiques is a private event retail site in South Africa that was built on OCentric, Optaros' SaaS ecommerce platform -- a platform uniquely optimized for private sales. is a product launch site for 38 Studio's "Kingdoms of Amalur: Reckoning," which is planned for release in the fall of 2011. The site is designed to introduce 38 Studios and its role-playing game to the video gaming community.

It provides visitors with an immersive experience that draws them into the game's world, largely through interactive content such as story and lore articles, concept art, in-game screenshots, production-quality video and multimedia signature atmospherics (e.g. audio and motion graphics).

"We're pleased to see our clients' innovation recognized by the Davey Awards," said Adam Michelson, director of ecommerce, Optaros. "36Boutiques is leading the internationalization of Private Event Retail, taking the business model beyond Europe and the U.S. And, is an example of a product launch site that we feel will change the way the gaming industry releases titles in the future."

With more than 4,000 entries, the Davey Awards honor the finest creative work from the best small firms, agencies and companies worldwide. 

The Davey Awards are sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising and marketing firms.

"We were truly amazed and excited at the overall caliber and quality of this year's pool of entries," said Linda Day, IAVA executive director. "The Davey Awards serve as the benchmark for recognizing creative excellence, and continue to raise the bar in honoring the best work from small agencies and firms worldwide."

About Optaros
Optaros ( develops strategies for innovative commerce solutions, which it then builds, delivers and hosts. By implementing new retail concepts that combine Content, Commerce and Community, Optaros clients have achieved dramatic revenue growth and measurable business results. Optaros serves more than 100 clients including Fox, Macy's, Rue La La, Bioware, McKesson and Deutsche Telekom.

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