SOURCE: Optaros, Inc.

Optaros, Inc.

August 10, 2010 10:09 ET

Optaros Selects Magento to Power OCentric Ecommerce Solution

New Platform Provides Simplicity of SaaS With Flexibility of Open Source

BOSTON, MA--(Marketwire - August 10, 2010) -  Optaros, an ecommerce solution provider, today announced that it has chosen the Magento Enterprise Platform to power its OCentric SaaS solution. OCentric is a new ecommerce solution that combines the simplicity of SaaS with the flexibility of open source. Many companies like the straightforwardness of SaaS, but are frustrated that unique features -- which may help their business stand out and compete online -- cannot be added.

"Optaros is one of our top partners, and we are excited for the Magento Enterprise Platform to be part of OCentric," said Roy Rubin, chief executive officer and founder of Magento. "OCentric is a smart option for companies that want SaaS, but are frustrated by a lack of flexibility from existing SaaS providers."

OCentric client, Naspers (recently profiled in the Economist), is using OCentric to enable new retail concepts, such as the private-sales site 36Boutiques. OCentric offers the flexibility to support numerous ecommerce features across multiple geographies. It is the best answer to uncertainty in future platform requirements, due to its scalability and modular, customizable design that can be updated with the latest online retail functionalities as they progress over time.

"We chose Magento Enterprise to power OCentric based on our success using it for numerous, large-scale enterprise deployments," said Marc Osofsky, vice president of marketing at Optaros. "At Optaros, we have scaled Magento Enterprise for client sites with more than $200 million in revenue, 2,000 page views per second and three orders per second. Because of this, as well as its best-in-class features and community support, Magento is the clear choice for OCentric."

Leveraging open source software and cloud computing, OCentric provides unique ecommerce experiences at the same cost as standard storefronts from existing ecommerce SaaS vendors. In addition to Magento, OCentric is powered by Drupal, Webtrends, Boomi and Solr. OCentric is available for online retailers today. See for more information.

About Magento

Magento is the fastest growing eCommerce platform with over 180 solution providers and 60,000 merchants and brands worldwide, enabling over $25B in transactions each year. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem. For more information about Magento, visit

About Optaros

Optaros, an ecommerce solution provider, grows its clients' online business with the OCentric ecommerce SaaS platform and custom services. OCentric uniquely enables new ecommerce concepts that combine Content, Commerce and Community -- helping Optaros' clients profit from the disruptive change happening in ecommerce today. Optaros serves more than100 clients including Fox, Hearst, Infoworld, Macy's and Rue La La. For more about Optaros, visit

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