SOURCE: Optiant, Inc.

November 27, 2007 10:00 ET

Optiant Strengthens Executive Management Team, Appoints Vice President of Sales

Industry Veteran Chris Russell Is Tapped to Lead the Sales Organization

BOSTON, MA--(Marketwire - November 27, 2007) - Optiant, the premier provider of inventory planning and optimization solutions, announced that Chris Russell has been added to the management team as the Vice President of Sales. In this role, Mr. Russell is responsible for developing and implementing the company's sales strategy and overseeing day-to-day operations of the sales organization.

Mr. Russell is a 20-year veteran of the software and technology industry. Before joining Optiant, Chris was a founder and management team member for GEOCOMtms, which was successfully acquired by RedPrairie in February of this year.

"In addition to a long history of leading successful sales teams, Chris has deep industry experience in several disciplines within the supply chain software space," said Jonathan Colehower, Optiant CEO. "He will help drive improvement in our sales processes and grow revenues, benefiting not only the company, but our customers as well."

Prior to the founding of GEOCOMtms, Mr. Russell was a Vice President with Baan and has held various positions with Numetrix, Visibility, Inc., and Digital Equipment Corporation.

"I'm excited to be part of the Optiant team," said Russell. "This is a great fit and I'm looking forward to being part of taking the company to the next level."

About Optiant

Optiant, a premier provider of supply chain network design, inventory optimization, and supply chain business intelligence solutions, helps Global 2000 companies optimize bottom-line performance through the creation of the world's most responsive and resilient supply chains.

Optiant's solutions optimally balance resources, total costs, and customer service across the supply chain to deliver greater profitability, increased customer satisfaction, more efficient use of capital, and a resilient supply chain that fully handles uncertainty in supply and demand. Optiant has transformed supply chains for the world's leading manufacturers including Black & Decker, Gillette (a Procter & Gamble division), Henkel, HP, IKEA, Imation, Intel, Microsoft and Sonoco.

Delivering millions of dollars in returns, Optiant's industry-focused solution, certified for integration by SAP, generates quantifiable business results within 90 days of implementation. Optiant's solutions are based on award-winning research from MIT and decades of experience dedicated to the identification and realization of supply chain efficiencies. For more information, please visit

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All other product and service names mentioned are the trademarks of their respective companies.

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