October 05, 2010 08:30 ET

Optical Leaders Talk Industry Trends in First Episode of New JDSU Campaign

New Marketing Campaign "JDSU Industry View" Designed to Share Thought Leadership from JDSU Customers and Experts in Various Industries from Around the World

MILPITAS, CA--(Marketwire - October 5, 2010) - JDSU (NASDAQ: JDSU) (TSX: JDU) today announced the launch of a new marketing campaign on called "JDSU Industry View," designed to showcase leaders from various industries as they discuss timely topics and trends. The first episode, called "Optical Leaders Talk Industry Trends," highlights several JDSU customers and experts in Optical Communications as they discuss industry challenges, hot topics and provide a future outlook of the market.

"JDSU serves hundreds of leading companies that employ the best and brightest experts in many different industries," said Jim Monroe, senior director of Corporate Marketing and Communications at JDSU. "The goal of the Industry View campaign is to share thought leadership and perspectives from our customers and other experts as we interact with them around the world."

The first segment of Industry View was filmed during the annual European Conference and Exhibition on Optical Communications (ECOC) 2010 held during the third week of September in Torino, Italy. It addresses how the optical communications industry can support increasing network bandwidth and speed requirements as consumers and businesses continue to demand faster and higher quality content via the internet. Key areas discussed include:

  • Updates about the move towards faster optical network speeds from 40G to 100G and beyond.
  • Perspectives on flexible solutions that will be required to create optical networks of the future, also known as Self Aware Networks.
  • Positive outlooks on the increasing health of the optical industry.

"I think we are in a time when the optical communications industry is reinvigorated because we need more performance, we need new ideas, and we're not exclusively focused on making last year's technology at a lower cost," said Brandon Collings, CTO of Optical Communications at JDSU. "There's a lot of excitement and new ideas happening, and I think this first Industry View episode is a great way to convey what matters most to industry leaders in the optical communications arena."

More About Campaigns
Industry View is the second campaign to be launched on In December 2009, JDSU launched the award winning "JDSU from a Different View" campaign that currently includes six episodes and highlights how JDSU provides a wide range of technologies that impact people's everyday lives. Current topics covered include 3D cinema, the internet, video quality, color pigments, gesture recognition and solar technology.

About JDSU
JDSU (NASDAQ: JDSU) (TSX: JDU) enables broadband and optical innovation in the communications, commercial and consumer markets. JDSU is the leading provider of communications test and measurement solutions and optical products for telecommunications service providers, cable operators, network equipment manufacturers, enterprise customers, and mobile operators. JDSU is also a leading provider of innovative optical solutions for medical/environmental instrumentation, semiconductor processing, display, brand authentication, aerospace and defense, and decorative applications. To learn more about JDSU please visit,, and follow JDSU on Twitter: