SOURCE: Optical Systems, Inc.

October 09, 2008 13:13 ET

Optical Systems, Inc. Integrates Business Development Center

HOUSTON, TX--(Marketwire - October 9, 2008) - Optical Systems, Inc. (PINKSHEETS: OPSY), a leader in front office software for automotive dealerships, announced today that it has integrated its premier auto dealer customer sales information system, the "Save-a-Deal" program, with a dedicated Business Development Call Center ("BDC"). The BDC was developed to help dealers turn more leads into showroom sales by promptly responding to customer inquiries.

"Our BDC staff works within the Save-a-Deal system to focus on follow-up and customer engagement. This will virtually eliminate the countless wasted hours of chasing leads that consumes so many sales professionals, thereby allowing them to spend more time actually selling and generating revenue for Save-a-Deal dealers," said B.J. Grisaffi, CEO of Optical Systems, Inc.

The Save-a-Deal BDC is unique in the market in that it is staffed by trained vehicle sales professionals, rather than typical call center drones. Preliminary results have shown that many BDC dealers can expect to more than double closing ratios for their stores.

The new Save-a-Deal BDC will not only increase profits for Save-a-Deal dealers, it should also dramatically boost revenues for Optical Systems, Inc. and its shareholders.

Optical Systems, Inc., through its wholly owned operating subsidiary, Automotive Software Designers, Inc., provides front office software and Business Development Centers for automotive dealerships that significantly improves dealership efficiency by automating workflow within a dealership, eliminating manual forms, and reducing the time to desk and finance a deal. For the most complete integrated software solution available log onto


Safe Harbor Statement under the Private Securities litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such difference may be material.

Although Optical Systems, Inc. believes the assumptions underlying the forward-looking statements contained herein are reasonable, any assumption could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion should not be regarded as a representation by Optical Systems, Inc. or any other person that the objective and plans of Optical Systems, Inc. will be achieved.

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