SOURCE: Optical Underground

Optical Underground

September 15, 2014 12:00 ET

Optical Underground Expands Their House Brand to Include Luxury Buffalo Horn Eyewear for $299

Optical Underground Uses an Exclusive and Proprietary Technology to Add Unique Suppleness and Durability to This Usually Fragile Luxury Material

SAN FRANCISCO, CA--(Marketwired - Sep 15, 2014) - Optical Underground has released the first collection of their UNDERGROUND LUXE eyewear in their San Francisco store. Handmade from domesticated Asian Buffalo Horn*, UNDERGROUND LUXE represents the evolution of their UNDERGROUND EYEWEAR private line into luxury materials.

Lloyd Silverstein, Optical Underground's founder, stated, "When we launched Underground Eyewear in 1998, our goal was to bring the price of vintage-inspired eyewear with a fashion-forward twist down to earth at the then unheard of price of $49. UNDERGROUND LUXE now represents the next step. For the price of many designer branded plastic frames, consumers can now buy luxurious buffalo horn eyewear."

UNDERGROUND LUXE horn frames are priced at $299. Compared to typical pricing of $800-$1200 for this material, this represents an unusual value. Even still, buffalo horn is typically brittle and if not cared for properly can easily break. A proprietary and exclusive natural treatment adds uncharacteristic suppleness and flexibility to this material, giving consumer's confidence that their unique eyewear will last for years.

This first collection includes seven classic styles in four natural colors. Hypoallergenic, soft and warm to the touch, horn is a natural environmentally-friendly material. Plastic eyewear, by contrast, is processed using petroleum distillates.

About Optical Underground:
Founded in 1911, Optical Underground has been a San Francisco family owned business for over 100 years. This history gives consumers the opportunity to shop luxury brand eyewear at unparalleled prices due to their unique access to overstocks, samples and discontinued styles. Committed to creating an authentic shopping experience, Optical Underground works directly with the industry's leading and emerging brands to curate their store with on trend and timeless eyewear. Insiders have first access to Optical Underground's exclusive stock and accelerating markdowns. Follow the company on Facebook and Pinterest. Visit Optical Underground in San Francisco or online at

*Editor's Note:
Asian Water Buffalo are not sourced for their horns. With a worldwide population of over 130 million, the Washington Convention on Endangered Species does not apply to these domesticated agricultural animals

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