August 02, 2011 06:00 ET

OpTier Expands Leadership Team With Former Mercury and Coradiant Executives

Brian James, Senior Vice President of Corporate Marketing, and Vaughn Balter, Vice President of Newly-Formed Mid-Market Group

NEW YORK, NY--(Marketwire - Aug 2, 2011) - OpTier™, the leader in Business Transaction Management (BTM), today announces the appointment of two new members to OpTier's leadership team as the company continues its expansion in the application performance management (APM) space. Brian James brings more than fifteen years of experience marketing IT management software, including a deep background in performance and availability management. Vaughn Balter brings more than fifteen years of IT management and sales experience in IT software and services, including an extensive background in application performance management and service assurance solutions.

"Brian and Vaughn have impressive track records in growing IT management software companies by connecting the right solutions with the right customers," said chief executive officer Israel Mazin. "Customer demand for isolating application performance issues is increasing and the order of magnitude improvements we deliver offer exceptional value. Their experience and success working with enterprise and mid-market companies is very important as we continue to grow our business and our presence as a next-generation APM solution provider."

James, as senior vice president of corporate marketing, leads OpTier worldwide marketing from campaigns, communications and public relations to social media, analyst relations and branding. James reports to OpTier's executive vice president of marketing and corporate development Motti Tal. Balter, as vice president of mid-marketing sales, is responsible for managing the company's offerings and sales efforts for mid-market companies in North and South America. Balter reports to Colin Rowland, OpTier's senior vice president of worldwide sales.

Prior to OpTier, James served in multiple worldwide marketing roles at companies including Mercury (now HP), Nimsoft (now CA), Cittio (CA via Nimsoft), Oracle and others where he consistently connected with the customers' challenges, grew the brand and grew the business. James has an MBA from the J.L. Kellogg Graduate School of Management and engineering degrees from Northwestern University and the University of Michigan.

"The performance of a business is the performance of its transactions with customers, partners, and stakeholders. OpTier takes a fundamentally different approach to solving poor application performance across the application lifecycle," said James. "By focusing on business transactions, OpTier focuses on the link that directly connects IT to the business and the end-users' experience."

Prior to OpTier, Mr. Balter served in various sales and delivery roles at Coradiant including the Southeast U.S., Europe and the Middle East. While at Coradiant, Balter's sales team increased the total number of sales transactions and grew the customer base by approximately 800% from 2007-2010. Before Coradiant, Balter held sales positions with Identify (BMC), Compuware, Mercury (HP) and in IT management with CitiStreet (now ING). He studied economics at the University of North Florida, served six years in the United States Navy and is a veteran of the Persian Gulf War.

"OpTier is in a unique position to help mid-market customers gain control over the performance of their business critical applications," said Balter. "OpTier optimizes the end-to-end performance of applications and services from end-users through data centers and clouds to assure a great experience and outcome."

About OpTier

Of the billions of business transactions conducted every second, more are assured by OpTier than by any other IT management software company.

OpTier's Business Transaction Management solution (OpTier BTM™) enables business application owners to take control over service performance and availability. OpTier BTM assures the quick and successful execution of all business transactions, by managing every step of every transaction. It delivers unparalleled visibility of all business transactions in order to eliminate outages, effectively manage change and improve end-user experience. OpTier, with a fast-growing list of Global 2000 customers, pioneered the concept that transactions are where IT and business meet.

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