July 27, 2011 13:59 ET

OpTier Expands North American Presence to Meet Demand for Next-Generation Application Performance Management

1H2011 Demand Exceeding Expectations; OpTier Accelerates Growth Plans

NEW YORK, NY--(Marketwire - Jul 27, 2011) - OpTier™, the leader in Business Transaction Management (BTM), today announced an acceleration of its North American expansion plans. With first half demand for OpTier's BTM approach to Application Performance Management (APM) outpacing resources, the company is aggressively expanding all aspects of its customer facing field force.

"It was a strong first half for us with customer demand growing faster than expected," said Bryan Painter, OpTier's senior vice president of sales for the Americas. "OpTier's business is growing rapidly as customers prefer our innovative, transaction focused solution to assure the performance and availability of their dynamic, business-critical applications."

"A new generation of APM tools is quickly emerging to address the increasingly complex, diverse and dynamic computing infrastructures and applications in today's computing environments," said Will Cappelli, research vice president at Gartner, Inc. "Because application performance can become a major cause of unplanned downtime that results in lost revenues, Application Performance Monitoring solutions that feature proactive diagnostics, extensive analytics and end-user experience monitoring provide the best resource for IT departments managing business-critical applications and environments."

Customer wins and expanded usage are fueling demand for OpTier, with multiple new customers across a number of industries including transportation, financial services and telecommunications. OpTier's accelerated expansion plans include:

  • Increasing field sales and sales engineering personnel by another 200 percent, bringing growth to 400 percent for the year
  • Creation of new sales development organization
  • Expansion of business development and marketing

"Organizations are demanding visibility into the performance of every transaction, from end-users through all supporting infrastructure including clouds," said Painter. "The cost of downtime is too high and existing tools have not addressed poor application performance. Accelerating our growth plans will enable us to fulfill this customer demand for improved application, transaction and business service performance."

OpTier BTM is a complete next-generation APM solution delivering:

  • Industry-leading business transaction management with patented virtual bar-coding technology
  • One-click drill down from transactions to deep application and infrastructure metrics for root cause analysis
  • End-user experience monitoring providing visibility into performance of business processes and services
  • Seamless support for physical, virtual, and cloud (public, private and hybrid) environments
  • Production scalability to handle hundreds of millions of transactions per day

"Our customers are looking for a single solution to assure the performance of the business services and applications they depend on," said Israel Mazin, CEO of OpTier. "Unlike other companies that say they are committed to building next-generation APM solutions, OpTier has a next-generation APM solution assuring the performance of billions of business transactions every day."

About OpTier

Of the billions of business transactions conducted every second, more are assured by OpTier than by any other IT management software company.

OpTier's Business Transaction Management solution (OpTier BTM™) enables business application owners to take control over service performance and availability. OpTier BTM assures the quick and successful execution of all business transactions, by managing every step of every transaction. It delivers unparalleled visibility of all business transactions in order to eliminate outages, effectively manage change and improve end-user experience. OpTier, with a fast-growing list of Global 2000 customers, pioneered the concept that transactions are where IT and business meet.

Contact Information