April 15, 2013 09:00 ET

OpTier Leading the Charge in Analytics-Driven APM & ITOA

NEW YORK, NY--(Marketwired - Apr 15, 2013) - OpTier, the leader in Application Performance Management (APM) and end-to-end Big Data Analytics, announced today its continued commitment towards advancing the role of APM in enterprise IT environments with advanced operational analytics capabilities. IT operational analytics (ITOA) allows firms to improve business and operational performance using data generated from APM solutions; OpTier's April 17th webinar, "Make IT Strategic Again with Analytics-Driven APM," will explore the topic in further detail.

OpTier ITOA ( provides IT and operations managers with the analytics tools they need to efficiently wade through heaps of performance data to produce simpler, more relevant results about key business challenges. With newfound operational intelligence in their possession, businesses can now shepherd resources more profitably, mitigate enterprise risks, and improve company-wide decision making.

The emergence of analytics-driven APM has been widely documented among respected industry experts. Analyst reports and market studies both predict a bright future for ITOA. According to Gartner, 60% of global 2000 enterprises will consider ITOA a higher priority than in 2015, up from 20% in 2012.

Analytics-driven APM has historically been a formidable challenge for businesses seeking to convert mounds of data into actionable business insights. The reason is that many solutions require adding an analytics layer or customizing applications to write to log files. Both approaches, in addition to being costly and time-consuming, are unable to emulate the quality and effectiveness of data gathered and organized by transaction-based APM solutions.

The consensus among distinguished APM experts seems to be that ITOA will serve as a complement, not a replacement, to conventional APM solutions. Gartner asserts that "analytics will play a larger part in future APM solutions as data volumes and complexity increases, but enterprises will realize that analytics engines are far more effective when set to work on data gathered and organized by more traditional APM technologies."

OpTier is uniquely positioned to deliver value-driven ITOA at the enterprise level thanks to its patented Active Context Tracking (ACTTM) technology which creates a rich and unified stream of transactional data. This real-time, contextual data source allows enterprises to seamlessly conduct deep-dive analytics in just two clicks. As part of its highly anticipated APM SaaS launch later this month, OpTier is delivering unprecedented operational analytics capabilities as part of one integrated solution.

"The advent of sophisticated analytics technology is finally allowing enterprises to glean tangible business value from their APM solutions," said Andrew Wild, President at OpTier. "Embedding advanced analytics into our two-click APM SaaS solution will arm enterprise clients with unmatched operational intelligence. Analytics-Driven APM represents an unmistakable shift in the enterprise IT sector and we're proud to be leading the charge with technology that helps our clients accelerate business growth."

To register for OpTier's "Make IT Strategic Again with Analytics-Driven APM" webinar, visit

About OpTier
OpTier, headquartered in New York, is the leader in APM and Big Data Analytics, analyzing billions of business transactions per day. With transactions in its DNA, OpTier has given the market an award-winning Application Performance Management solution, an industry-leading Big Data Analytics platform, and creates contextual big data that drives transformational initiatives like business impact analysis, CIO prioritization, data center consolidation and virtual and cloud migrations. This actionable intelligence provides global 1000 customers such as Deutsche Bank, Frontier Communications, Morgan Stanley and O2, insights that drive business growth, operational productivity and customer satisfaction. To learn more about OpTier, visit

Contact Information

  • Press Contact:
    Stephanie Lines
    Corporate Marketing Manager, OpTier