SEATTLE, WA--(Marketwire - Sep 26, 2012) - Optify, a leading provider of inbound marketing software for professional B2B marketers and Digital Marketing Agencies, today announced the appointment of marketing veteran Doug Wheeler as Chief Marketing Officer. Wheeler will lead the company's marketing strategy, work with sales to expand Optify's customer base and help to innovate new solutions that solve the challenges facing B2B marketers and Digital Marketing Agencies today.
"Doug brings an impressive track record of accelerating growth companies from initial awareness to broad adoption, and we are fortunate to have an executive of his caliber at Optify," said Rob Eleveld, CEO of Optify. "His enthusiasm and dedication will be a valuable addition to our executive team, as we work together to elevate the Optify brand and broaden the awareness of our offerings."
Doug Wheeler brings over 25 years of creating winning go-to-market strategies that have successfully propelled companies from initial startups to industry leaders, including electronic signature stalwart DocuSign. As VP of Marketing, he helped increase the company's annual revenue by 200 percent and grew its user base by 140 percent. Prior to DocuSign, Wheeler served as VP of Corporate Marketing and Communications for Citrix Corporation and Compaq Computer Corporation. Most recently, he held the CMO title at TappIn, where his marketing successes included re-branding the secure file sharing company from its previous name, HomePipe Networks, and paving the way for its acquisition by Globalscape in December 2011.
Wheeler graduated from the Harvard Business School Executive Business Management Program and earned a Bachelor of Science in Computer Information Systems from Purdue University. He also serves on the Corporate Board of Advisors for Purdue University's School of Technology and is an inductee into the Purdue University Distinguished Alumni.
"Optify and its inbound marketing software have become a standard and relied upon component in the busy B2B marketer's arsenal of solutions," said Doug Wheeler. "As a lifelong professional marketer, I'm eager to have a leadership role in a company that delivers a simple, incredibly valuable software solution to other professional marketers. It's a dream opportunity and I am excited to begin applying my expertise to our solution, and lead marketing initiatives that will accelerate the company's growth even further."
Watch the full 5-minute interview with Doug here.
Optify provides an integrated demand generation solution for marketers who are responsible for fueling their company's growth. Optify helps B2B marketers and digital marketing agencies generate more high quality inbound leads, nurture more demand from existing leads, and track the impact of every marketing program in one place. The Optify Inbound Marketing Software Suite brings together enterprise-class SEO, social marketing, and email marketing, combined with powerful website visitor intelligence. Optify's flexible pricing model makes it a cost-effective solution for managing a single site, or 100 sites. Optify is headquartered in Seattle, Washington. To learn more about Optify, please visit http://www.optify.net.