SOURCE: Optify


May 31, 2012 09:00 ET

Optify Appoints SaaS and Enterprise Software Veteran Rob Eleveld as CEO

Inbound Marketing Software Leader Appoints New CEO to Lead Company Through Continued Period of Rapid Expansion

SEATTLE, WA--(Marketwire - May 31, 2012) - Optify, a leading provider of inbound marketing software for professional B2B marketers, today announced the company has appointed 20-year tech veteran Rob Eleveld as Chief Executive Officer and member of the board of directors. After building a comprehensive product and solid customer base, Brian Goffman is stepping into a strategic role as Chairman of the Board. These leadership appointments are in place, as the company continues its rapid product expansion and high growth.

Rob has played a key role at Optify since January, leading both sales and operations before taking on the role of CEO. Prior to Optify, Rob was a two-time SaaS CEO with extensive go-to-market and enterprise software sales experience.

"Optify is in a great position within the quickly expanding marketing automation sector," said Brian Goffman, former CEO and Co-Founder of Optify. "Rob is a dynamic SaaS leader and I look forward to extending our momentum as we see Optify grow to the next level of success."

"Demand for 'top of the funnel' inbound marketing solutions is at an all-time high," said Rob Eleveld. "Optify has a great solution and I look forward to launching all the innovative new products that Brian and the stellar team here at Optify are developing to help B2B marketers generate more demand and track the impact of all their marketing programs."

About Optify

Optify delivers an integrated top-of-the-funnel solution for marketers responsible for fueling their company's growth. Optify helps B2B marketers reach more buyers and generate more demand for their products or services month-after-month. The Optify Inbound Marketing Software Suite brings together the enterprise-class SEO and social marketing tools that marketers need to increase awareness of their business, influence buyers across social networks, and engage with prospects at the earliest point of their buyer's journey. Optify's flexible pricing model makes it a cost-effective solution for managing a single site, or 100 sites. Optify is headquartered in Seattle, Washington and backed by Madrona and Triangle Peak Partners. To learn more about Optify, please visit

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