SOURCE: Optify

March 04, 2011 09:00 ET

Optify Co-Founder, Erez Barak, to Speak at Search Marketing Expo West

Industry Expert to Discuss Search and Social Media Optimization for the Real Time Web

SEATTLE, WA--(Marketwire - March 4, 2011) -  Optify (http://www.optify.net), the leading provider of online marketing software and services for the real time web, today announced that the company's vice president of products and co-founder, Erez Barak, will present at the Search Marketing Expo (SMX) West conference on March 8, 2011 at the McEnery Convention Center in San Jose. Optify enables business marketers and online publishers to generate more traffic through search engine optimization and social media, convert web visitors into customers, and track and share results.

Barak will participate in two panels, "Google Instant: 6 Months Later" and "The Convergence of Social Media & Search." These sessions will address the impact that Google Instant has on the search marketing industry and how marketers should respond. Barak will also address the growing convergence of social media and SEO and how to optimize social media efforts in this rapidly evolving environment.

Google Instant: 6 Months Later
When: Tues., Mar. 8 at 10:45 a.m. to 12:00 p.m. PT
Who:

  • Moderator: Danny Sullivan, editor-in-chief, Search Engine Land
  • Anthony Coleman, paid search manager, Search Influence
  • Avi Wilensky, CEO and founder, Promediacorp
  • Erez Barak, co-founder and VP of products, Optify
  • Othar Hansson, senior staff software engineer, Google

Description: When Google rolled out Google Instant results, delivering actual search results and ads as you type, search marketers were unsure of what to expect, and what (if anything) would have to change going forward. This session takes an in-depth look at Google Instant's impact on search results, using hard data to detailing the effects of on click-through rates, searcher behavior and other key metrics, with a focus on what marketers need to know to maximize performance in this new world of search results.

The Convergence of Social Media & Search
When: Tues., Mar. 8 at 12:40 p.m. to 1:00 p.m. PT
Who: Erez Barak, co-founder VP of products, Optify
Description: Did you know that tweeting often can help boost your rank on Google? Your customers are interacting on an increasingly social level, and the online conversations they're having are directly impacting search results. Hear what the Optify experts have to say about developing a social marketing strategy for leveraging this new world of search and social.

SMX West attendees are also invited to visit the "Birds of a Feather" lunch table discussion on global SEO, moderated by Barak. For a live demo of Optify's Real Time Marketing software -- including a sneak peek of the new product features being announced later this month, visit booth #417 on the exhibitor floor.

About Optify
Optify is the leading provider of marketing software and services for the Real Time Web. Optify's hosted, easy-to-use platform enables businesses and online publishers to generate more leads and traffic through organic search and social media, create and manage social media campaigns, prioritize visitors and leads, and track and share results with simple but powerful enterprise scale reporting. Optify is available in multiple editions to scale from smaller businesses to the largest enterprise requirements and includes a free trial. Optify is headquartered in Seattle, Wash. with offices in Silicon Valley and Israel. Read more at: http://www.optify.net/about/.

For more insights on how to optimize for the real-time web, visit the Optify Lead Generation Blog at www.optify.net/blog/.