SOURCE: Optify


September 30, 2010 09:00 ET

Optify Co-Founders Brian Goffman and Erez Barak to Speak at Search Marketing Expo East

Enterprise SEO Experts to Discuss Google Instant's Impact on SEO and Best Practices for Demonstrating Search Marketing and Social Media ROI

NEW YORK, NY--(Marketwire - September 30, 2010) -  Optify (, a leading provider of hosted, easy-to-use enterprise search engine optimization (SEO) and social media software, today announced that the company's co-founders, Brian Goffman and Erez Barak, will present at the Search Marketing Expo (SMX) East on Oct. 5, 2010 in New York City.

At the event, Barak will discuss what impact Google Instant is having on SEO efforts, highlighting how the "search-before-you-type" feature will affect users' search, keyword targeting and ranking, and search query volume and advertisers. Goffman will present best practices for marketers to optimize their company's website and social media initiatives to attract and convert strong, targeted leads -- and how to measure the impact these campaigns have on overall business goals.

Google Instant's Impact on SEO

Tuesday, October 5 at 3:20 p.m. ET in Theatre A, Jacob K. Javits Convention Center

Speaker: Erez Barak, vice president of products and co-founder, Optify

Description: Many have recently raised questions about the impact Google Instant will have on SEO. How will Google Instant impact user search behaviors? Is it good for users to have conditional results? Can Google Instant be a worthy alternative search mechanism to drive serendipitous discovery? There are also questions about how Google Instant will impact the overall search landscape. How will Bing, Yahoo and other search engines respond? Will they follow suit with comparable functionality, or maintain a more static and standard search results display. Using recent Optify data, Barak will explore these questions in a spirited presentation and Q&A discussion.

Demonstrating SEO and Social Media ROI

Tuesday, October 5 at 5:00 p.m. ET in Theatre B, Jacob K. Javits Convention Center

Speaker: Brian Goffman, CEO and co-founder, Optify

Description: You work tirelessly to optimize your site and content, so that it attracts and converts visitors into leads -- the right leads. But, do you know which website visitors are converting at the highest revenue? Are you investing in social media marketing, and if so, how do you measure your online marketing ROI?

SMX East attendees are also invited to visit Optify at booth #331 on the exhibitor floor, where the company will be demonstrating their Real Time Marketing software's newest features, including the customizable Marketing Dashboard, widgets and data export.

For more information on Optify, check out the following resources:

Optify tracks more than 55 million page views and tens of thousands of leads in real time for customers including AdReady, LexisNexis, Microsoft, Marchex, Lifescript, Sonosite and Ubermind. Optify customers see, on average, a 315 percent increase in leads, a 310 percent increase in conversion rates and a 126 percent increase in website visits over a period of four months.

About Optify
Optify ( enables marketing and sales professionals to generate qualified leads through Web search and social media with easy-to-use, enterprise SEO and Real Time Marketing software. Optify's hosted service allows marketers to find and track target keywords, optimize their website for search engines, monitor website visitors, automate Twitter campaigns and track results, and gain insights into which online marketing channels are driving the most qualified leads. Sales teams can automatically qualify and score Web leads, focus sales efforts with real-time lead scoring and alerts, align marketing and sales, and close more deals by assigning the right leads to the right sales person. Optify is simple to set up and includes free phone, e-mail and Web support. For more insights on how to market in real time, visit the Optify Lead Generation Blog at