SOURCE: Optify

Optify

August 29, 2011 09:00 ET

Optify Demos Real Time Marketing Suite and Salesforce Integration at Dreamforce

Solution Gives Marketers Power to Improve Quality of Conversion of Online Leads to Sales

SEATTLE, WA--(Marketwire - Aug 29, 2011) - Optify (http://www.optify.net), the leading online marketing software and services provider for the real time web, today announced it will be demonstrating its real time marketing suite and integration with Salesforce in Booth #2 at the Dreamforce Conference in San Francisco, August 31 - September 2.

A simple-to-use yet powerful solution, the integrated offering is built to leverage the unique data captured and tracked by Optify as a way to help sales teams get the insight necessary to prioritize and manage leads and close more deals. Optify's suite of applications enables businesses to drive more traffic and leads with SEO and social media, convert visitors to customers, and measure and share results.

Optify's seamless integration with Salesforce provides real time information on leads and visitors. With the Optify AppExchange application for Salesforce, sales teams receive valuable insights into leads and anonymous visitors based on which pages they visit or which marketing efforts are creating the most promising opportunities. Leads are prioritized based on visitor characteristics and user behavior.

"Sales teams want more than 'just leads,'" said Anthony Joseph, Vice President of Marketing at Optify. "They want the highest quality leads that have the highest probability of closing." The Optify in Salesforce application ranks the most active leads and breaks them into categories so sales teams can prioritize efforts and assign them to appropriate team members for follow-up. Read more at: http://www.optify.net/b2b-marketing/salesforce-integration/.

"Optify's Salesforce AppExchange helped us build a powerful capability to process, prioritize and nurture leads," said Nate Odell, Director of Marketing at Skytap. "Optify's simple AppExchange integration set-up was easy and within minutes, we were up and running. We immediately had greater visibility into the behavior of our visitors and our leads and we knew what solutions they were interested in and what was most important to them. This has proven valuable to converting leads to customers, and in a noteworthy case, led to us landing a large client within three weeks of implementation."

More than just a typical user conference, Dreamforce brings together all the leaders in cloud computing to collaborate, connect, and inspire. For more information on Salesforce's Dreamforce conference, visit http://www.salesforce.com/dreamforce/DF11/.

About Optify
Optify is the leading provider of marketing software and services for the real time web. Optify's hosted, easy-to-use suite of applications enables businesses to drive more traffic and leads with SEO and social media, convert visitors to customers, and measure and share results. Optify's software and services enable professional marketers to optimize their website for search engines, monitor website visitors, nurture leads, automate and manage social media campaigns, and gain insights into which marketing channels are driving the most qualified leads. Optify is available in three Editions starting as low as $99/month and offers a fully featured 14-day free trial. Optify is headquartered in Seattle, Wash., with offices in Silicon Valley and Israel. For more insights on how to optimize for the real-time web, visit the Optify Lead Generation Blog at www.optify.net/blog/.

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