SOURCE: Optify


October 23, 2012 09:00 ET

Optify Extends Reach Into Marketing Automation With Introduction of Optify Connect

Optify Connect Provides Digital Marketing Agencies, B2B Marketers and Sales Teams With a Clear Picture of Their Leads

SEATTLE, WA--(Marketwire - Oct 23, 2012) - Optify, the leading innovator in digital marketing software, today announced Optify Connect™, a capability that presents the entire behavioral history and detailed information about a lead in one place. Built on its digital marketing platform, which includes ExactTarget integration, Optify Connect further expands the capabilities of the company's digital marketing offerings for digital marketing agencies and professional B2B marketers.

Optify Connect ties new contacts with their anonymous visit history to connect separate visits regardless of the contact's source or last visit, giving SMB marketers a 360-degree view of their leads. With customized fields in landing pages and email campaigns, professional marketers can increase their response rate and evaluate leads more in depth than ever before. Through this increased intelligence, marketers will be able to supply their sales team with more sales ready leads.

"Optify's latest release delivers more and better features that help us leverage existing prospects through simple but powerful marketing automation tools," says Samantha DeVita, Director of Marketing & Communications, R2integrated. "We can now maximize our inbound marketing for faster conversion of prospects to customers."

Optify Connect will be used to enhance the following Optify applications:

  • Email Manager - With Optify Connect, marketers can see how many contacts opened, clicked, or unsubscribed from each email, as well as view their website activity following an email campaign. With Optify Connect, marketers can evaluate email campaigns based on their ability to drive website engagement and conversion and not just email opens and clicks. Built on the powerful platform of ExactTarget for the highest deliverability rate, and fully integrated with Optify's easy-to-use software. Create, schedule, track and measure email marketing campaigns to drive more leads from a company's house list. Compare email performance based on key metrics through in-depth marketing reports.
  • Contact Manager - With Optify Connect, each record in contact manager can be seen from source to website visits to personal and company information. Gain control over house list with the ease of an address book and the power of a CRM. Use customized fields in landing pages or emails to segment, prioritize, filter, and follow up with contacts based on their profile and behavioral data. Duplicated contacts are automatically merged and detailed visitor information can be exported at any time. Optify Connect also brings the power of Dun & Bradstreet data to enhance marketing lists with company and industry information as well as LinkedIn data to show how well a marketer is connected to its leads.
  • Landing Pages - With Optify Connect, marketers can capture information without the use of traditional landing page forms. Includes out of the box Salesforce integration with hidden fields to send campaign data directly to Salesforce. Use A/B testing on landing pages using Google experiments and integrate with any CMS system of choice. Track, capture, and deliver more leads with custom fields and embedded forms.

"As a lifetime marketer, I've been faced with the same obstacles our customers experience on a daily basis," said Doug Wheeler, Chief Marketing Officer at Optify. "We've developed Optify Connect with the personal knowledge of life in the digital marketing trenches and understand that success is easily found by creating and automating the process of engaging a lead from their first visit through the purchase decision and then providing the consolidated reporting for demonstrating repeatable success."

About Optify
Optify provides an integrated demand generation SaaS solution for professional marketers who are responsible for fueling their company's or clients' growth. Optify helps B2B marketers and digital marketing agencies generate more high quality inbound leads, nurture more demand from existing leads, and track the impact of every marketing program in one place. Optify's award-winning Digital Marketing Software Suite brings together powerful email marketing, social marketing, enterprise-class SEO, combined with powerful website visitor intelligence. Optify's flexible pricing model makes it a cost-effective solution for managing a single site, or 100 client sites. Optify is headquartered in Seattle, Washington. To learn more about Optify, please visit

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