SOURCE: Optify

Optify

November 17, 2010 09:00 ET

Optify Fall Release Bolsters SEO and Social Media Software, Extends Salesforce.com Integration

Update Extends International SEO to More Than 30 Countries, Improves Lead Scoring Capabilities and Adds Salesforce.com Marketing Dashboard

SEATTLE, WA--(Marketwire - November 17, 2010) - Optify (http://www.optify.net), the leading provider of hosted, enterprise search engine optimization (SEO) and social media software, today announced its Fall 2010 Release. Enhancements to its Real Time Marketing solution include extension of Optify's international SEO capabilities, the addition of marketing ROI dashboards for Salesforce.com, and improvement of Optify's real-time lead scoring capabilities. These enhancements to Optify's suite of marketing applications enable businesses to generate traffic, convert visitors into customers, and share results.

"Optify delivers enterprise-class traffic generation, lead conversion, social media and ROI measurement for a variety of customers, including technology startups, online publishers and e-commerce vendors," said Brian Goffman, co-founder and CEO of Optify. "These additional capabilities will enable marketing and sales teams to further drive success and measure results from their investments in the real-time Internet."

FEATURE HIGHLIGHTS:

  • International SEO: Optify's improved capabilities for international SEO enable companies to efficiently manage worldwide search campaigns. Enterprise marketers can research keywords, track keyword performance, and report business results in more than 30 countries, including the UK, Australia, France, Japan and India.

  • Salesforce.com Marketing Dashboard: Optify for Salesforce.com adds support for Chatter and a new Marketing Dashboard. Optify users can view ROI from SEO and social media through to leads, opportunities and revenue. Salesforce.com Chatter integration enables real-time updates of key customer events, such as visits to an important web page or registration for a webinar.

  • Lead Scoring: Optify's Lead Scoring application has been enhanced to further enable marketers to filter and prioritize visitors and leads based on key criteria. Optify supports multiple lead scores incorporating a wide variety of measures, including profile data such as company size and number of employees, and behavioral data such as repeat visits or registering as a lead. Optify lead scores are updated in real-time, can trigger key events in third-party applications like ExactTarget, and are integrated into Optify for Salesforce.com.

  • Optify Dashboard: Optify's personalized dashboard enables individual users to customize their views to meet business needs. For example, SEO users can set up widgets to see what keywords are driving traffic and leads, while sales teams can use their website feed to view the latest information about website visitors and leads. Optify's extensive reporting capabilities enable any report to be turned into a customized widget, allowing users to fully control their Optify experience.

Optify's enterprise SEO and social media software is designed to help marketers increase traffic, convert visitors to customers and share results using the company's Real Time Marketing software. Optify customers including LexisNexis, Microsoft, Marchex, SchemaLogic, Corensic, The St. Petersburg Times, Payscale, AdReady and Varolii, see on average more than a 300 percent increase in leads and conversion rates, and more than a 100 percent increase in website visits over a period of four months.

Optify is designed to scale to the needs of a wide range of customer sizes and requirements and is available in four editions, including Free, Professional, Premium and Enterprise. Optify also offers a full-featured 30-day trial. For more pricing information visit, please www.optify.net/editions-pricing/.

About Optify
Optify's (http://www.optify.net/) integrated hosted service enables marketing and sales professionals to generate qualified leads through Web search and social media with easy-to-use, enterprise SEO and Real Time Marketing software. Optify allows marketers to find and track target keywords, optimize their website for search engines, monitor website visitors, automate Twitter campaigns and track results, and gain insights into which online marketing channels are driving the most qualified leads. Sales teams can automatically qualify and score web leads, focus sales efforts with real-time lead scoring and alerts, align marketing and sales, and close more deals by assigning the right leads to the right sales person. Optify is simple to set up and includes free phone, email and Web support. For more insights on how to market in real-time, visit the Optify Lead Generation Blog at www.optify.net/blog/.