SOURCE: Optify


September 28, 2010 09:00 ET

Optify Helps Corensic Increase Organic Traffic by 300 Percent in Three Months

Real Time Marketing Software Enables Corensic to Boost Qualified Leads and Improve Marketing Effectiveness

SEATTLE, WA--(Marketwire - September 28, 2010) -  Optify (, a leading provider of hosted, easy-to-use enterprise search engine optimization (SEO) and social media software for business, today announced that Corensic, a developer of software quality tools for finding concurrency bugs in parallel software, boosted its website performance and brand awareness while reducing costs using Optify's Real Time Marketing software.

Using Optify's Keywords, Website Optimization, Lead Intelligence, Lead Scoring and Reporting applications, along with Optify's customizable Marketing Dashboard, Corensic increased organic website traffic by more than 300 percent and overall traffic by nearly 50 percent in three months, all while cutting reporting time by more than 90 percent.

"Optify enabled Corensic to streamline and efficiently execute focused marketing campaigns, by giving us greater access to key intelligence and hard data on how effective our marketing and sales goals are," said Prashant Sridharan, senior director of marketing at Corensic. "The level of insight provided by Optify's Real Time Marketing Software has delivered tremendous savings of time and money. Value like that is incredibly important to any business, especially a company at our stage of growth."

To drive its target audience of developers and IT managers, Corensic used Optify's Keywords and Website Optimization applications. Using Optify, Corensic was able to create a list of keywords, view where they ranked on each keyword, see how rankings had improved over time, compare the data against competitors and easily share results across the organization.

Using Optify's Website Optimization application, Corensic identified its pages with the highest potential, received detailed feedback on which areas could improve, and learned which pages are successful and why. For example, Optify helped identify where to put SEO-friendly phrases on the Corensic site and where to add H1 tags, and provided a website checklist for other SEO and optimization tips for each page.

Corensic also used Optify's customizable Marketing Dashboard. The Dashboard allowed Corensic to relay value and insights to the business and provided at-a-glance reports to what's working, what's not and how efforts tracked against marketing and sales goals. Corensic was also able to save on reporting time by pulling comprehensive data straight from the Optify application, and then exporting that information for detailed analysis. 

In addition to using Optify for reporting, SEO and Website Optimization, Corensic used the software's Lead Intelligence and Lead Scoring applications to turn website visitors into targeted sales leads. Detailed reports showed Corensic exactly who was on their website, how many times they visited, which pages they viewed, how long they stayed, and from where they were referred. Corensic also created Lead Scores -- based on rules determined by users including size of the company, revenue and location -- and Lead Alerts, allowing Corensic to monitor its website feed of visitors and receive a daily report showing top scoring leads. With this insight, Corensic's sales team was able to match the right sales professional with the right lead, and pursue that lead with the right message at the right time. 

"Optify helps B2B marketers efficiently and effectively achieve their marketing and sales goals," said Brian Goffman, CEO and co-founder of Optify. "Corensic is a great example of how our easy-to-use Real Time Marketing software can increase revenue, save time and enable marketers to share best practices across their organization."

Optify tracks more than 55 million page views and tens of thousands of leads in real time for customers including AdReady, LexisNexis, Microsoft, Marchex, Lifescript, Sonosite and Ubermind. Optify customers see, on average, a 315 percent increase in leads, a 310 percent increase in conversion rates and a 126 percent increase in website visits over a period of four months.

Optify is available in four editions, including a Free, Professional, Premium and Enterprise, designed to meet the needs of a range of user requirements. Optify also offers a full-featured 30-day trial. For more information, visit

About Optify
Optify ( enables marketing and sales professionals to generate qualified leads through Web search and social media with easy-to-use, enterprise SEO and Real Time Marketing software. Optify's hosted service allows marketers to find and track target keywords, optimize their website for search engines, monitor website visitors, automate Twitter campaigns and track results, and gain insights into which online marketing channels are driving the most qualified leads. Sales teams can automatically qualify and score Web leads, focus sales efforts with real-time lead scoring and alerts, align marketing and sales, and close more deals by assigning the right leads to the right sales person. Optify is simple to set up and includes free phone, e-mail and Web support. For more insights on how to market in real time, visit the Optify Lead Generation Blog at

Contact Information

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    Lindsey Emert
    Barokas Public Relations for Optify
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