SOURCE: Optify


August 07, 2013 09:00 ET

Optify Integrates With Zapier to Give Users Access to Hundreds of Online Marketing Solutions

Integration Enables Simple Connection With Unbounce, Formstack, Wufoo and More

SEATTLE, WA--(Marketwired - Aug 7, 2013) - Optify, the leading provider of digital marketing software for agency marketers, today announced its integration with Zapier, an automated web services platform, to give Optify users access to hundreds of online marketing solutions. The integration enables simple connection with any of Zapier's 224 solutions, including leading marketing tools like Unbounce, Formstack and Wufoo.

In line with Optify's mission to provide simple digital marketing software for the agency or B2B marketer, Zapier's easy setup enables anyone to create connectors without the help of a developer.

"Optify's 2.0 API offers bi-directional connection to Optify data, but most SMB marketers don't have the technology resources to build custom solutions," said Chris Hundley, Optify CTO. "With Zapier's drag-and-drop setup, any Zapier marketplace user can unleash Optify's powerful marketing intelligence with the online marketing solutions they're already using."

Optify will provide more in-depth detail on key integrations that have value for digital marketers, starting with landing page provider Unbounce. Optify will host a free, 30-minute webinar on August 14 to demo this connector. To register for the webinar, click here.

"We're extremely excited to have Optify join our marketplace," said Wade Foster, Zapier CEO and co-founder. "Zapier enables marketers to automate otherwise laborious, time consuming tasks between solutions, freeing up valuable resources to execute campaigns. With this integration, users don't have to choose between their existing execution tools and the powerful intelligence software Optify provides. Now they can have both -- without wasting resources."

About Optify
Optify delivers a digital marketing software suite that is the industry standard for agency marketers. Our complete cloud-based digital marketing platform empowers agencies to easily create and manage multiple lead generation programs, nurture the hottest prospects, prioritize the highest performing programs and streamline reporting of client results -- all from one login. Optify is headquartered near Pioneer Square in the heart of Seattle, Washington. To learn more about Optify, please visit the Optify website or the digital marketing blog.

About Zapier
Zapier is the easiest way to connect and create integrations between hundreds of best-in-breed SaaS applications. With Zapier, non-technical users now have more than 200 options for tying together various business software. For more information, visit

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