SOURCE: Optify

Optify

March 23, 2010 06:00 ET

Optify Launches Real Time B2B Marketing Software to Drive More Leads and Maximize ROI From SEO and Social Media

Optify's Integrated Solution for Marketers Improves Search Engine Optimization, Leverages Twitter for Business, Optimizes Lead Intelligence and Demonstrates Results for the Real Time Web

SEATTLE, WA--(Marketwire - March 23, 2010) -  Optify (http://www.optify.net) today announced the launch of its hosted Real Time Marketing software for business lead generation. Optify's integrated, enterprise-class solutions help business-to-business (B2B) marketers generate qualified leads and focus sales efforts to close more deals through search engine optimization (SEO) and social media.

Optify's easy-to-use solution enables marketers to optimize their sales and marketing activities for the real time web. Marketers and sales professionals can quickly and easily optimize their website for organic search, use Twitter and social media to market corporate events, gain lead intelligence through lead scoring, anonymous visitor tracking and sales alerts, and share results through simple, yet powerful out-of-the-box reporting. Optify's integrated solution enables marketers to operate in the real time web and go beyond email campaigns and generic web analytics. Optify offers multiple editions of its software, including a free version, to meet the specific needs of customers at http://www.optify.net/sign-up/.

"Our site sees a very high volume of traffic, much of it originating from organic search, but we lacked visibility and accountability into how effective that traffic was in driving high quality leads and how we could improve our search engine rankings," said Janet Bartoli, Manager, Global Search Marketing at Lexis Nexis. "Within minutes of using Optify's Real Time Marketing software, we were able to prioritize our efforts so that we knew which pages to focus on first and identify the highest impact changes our site needed to both drive and improve traffic. With Optify, we've seen improvements in our organic search rates and achieved higher value leads."

Today's B2B marketers are under pressure to produce and demonstrate meaningful results, operate in real time, generate qualified leads and improve ROI across all activities. SEO and social media are an essential part of every lead-generating marketing campaign, though many marketers are unsure of how to measure the return on their efforts. According to an Mzinga and Babson Executive Education survey, fewer than one in five marketers measure their social media ROI in 2009. Without the ability to provide marketing and sales personnel with critical information about prospects in real time, companies are losing opportunities to convert qualified leads into customers. 

Early adopter customers have used Optify to optimize more than 100,000 Web pages and track and capture more than 20,000 leads. In the month of March alone, customers including Microsoft, Marchex, Sonosite, Concur and LexisNexis will use Optify to track more than 50 million page views.

Optify's Real Time Marketing Software Enables Marketing Automation

Search Engine Optimization
With Optify's powerful Keywords and Pages applications, marketers can generate qualified leads through organic search. Optify's Keywords application offers recommendations to identify organic keyword targets and provides features to track, organize, and monitor natural search rank over time. Alerts notify the user in real time by email or on the Dashboard when keyword rank or relative rank changes. Optify's Pages application suggests website changes that will help users increase organic traffic and also identifies which pages are responsible for the most visits, which keywords generate the most qualified leads, and which sections of the site are under performing. For in-house marketing departments, Optify ensures accountability of agency partners by tracking results 24/7.

Social Media: Twitter for Business
Optify's Twitter for Business application enables marketers to focus and track their Twitter activity for lead generation. Marketers using Optify can create campaigns around events, schedule tweets to support marketing initiatives such as product launches, press releases, trade shows and webinars, manage multiple Twitter accounts, and monitor results through Optify's integrated Reporting application. Optify gives marketers unparalleled ability to connect through social media with business customers, track results and measure ROI.

Real Time Lead Intelligence
Optify's Lead Intelligence and Alerts provide real time updates on individual website visitors and leads in a format similar to consumer services like Twitter and Facebook. Optify tracks visitor data including visitor company names, locations, referral and traffic sources. Optify's Lead Scoring application enables simple-to-use but powerful rankings of which leads matter most. Alerts notify sales teams on their Optify Dashboard or by email in real time when a visitor meets specific criteria. Sales teams know who to call, when, and what to talk about. Reporting enables users to track website visitors, conversion rates and leads over time and by channel.

Simplified Reporting and Shared Results
Measuring return on investment is critical for evaluating the success of any Web marketing campaign. With Optify's Reporting application, users can quickly access easy to read reports to determine how well online marketing is translating into traffic, leads and customers at the individual lead level. Optify provides B2B marketers critical data and detailed reports that enable them to communicate to key company decision makers which online marketing channels are working, which aren't, and why.

"Optify delivers software for online marketers to tackle the real time web and meet their growing need for results and accountability," said Brian Goffman, CEO and co-founder of Optify. "Our integrated solutions enable marketers and sales teams to use SEO and social media to drive traffic, align marketing and sales, and share success. Our vision is to provide powerful business software with the simplicity of consumer services like Facebook so customers aren't wasting time learning new applications."

Optify is available in four Editions starting with a free 30-day trial. Paid Editions including Professional, Premium and Enterprise, are targeted to address specific needs and available on a monthly subscription. Optify also offers unlimited use of a Free Edition, targeted at companies with limited campaigns. Optify also offers qualified customers a free, customized marketing assessment at http://www.optify.net/request-demo/.

About Optify
Optify (http://www.optify.net) helps marketing professionals generate qualified leads through Web search and social media. Optify's integrated, hosted service enables professional marketers to find and track target keywords, optimize their Website for search engines, qualify leads automatically, monitor Website visitors, automate Twitter campaigns and track results, and gain insights into which online marketing channels are driving the most qualified leads. Optify is simple to set up and includes free phone, email and Web support. For more insights on how to market in real time, visit the Optify Lead Generation Blog at http://www.optify.net/blog.

Contact Information

  • Contact:
    Beth Mayer
    Barokas Public Relations for Optify
    Email Contact
    206.264.8220