SOURCE: Optify

March 30, 2011 06:00 ET

Optify Powers Real Time Marketing With Social Media, Extended Enterprise SEO and Cloud APIs

Spring 2011 Release Extends Best-of-Breed Organic Search and Social Media Capabilities for Global B2B Marketers and Online Publishers

SEATTLE, WA--(Marketwire - March 30, 2011) - Optify (http://www.optify.net), the leading marketing software and services provider for the real-time web, is extending its leadership in organic search and social media marketing with closed loop social media capabilities, enterprise-ready keyword features, link and page reports, and the launch of 'Optify for the Cloud.' These new offerings further position Optify as the only comprehensive, easy-to-use, enterprise-scale platform for online marketers and publishers to drive traffic through organic search and social media, convert visitors to customers, and track and share results. 

The Internet has evolved from a static repository of documents to a network that operates in real time, with status updates on Facebook and Twitter, rapidly changing search results on Google and Bing, and time-bound discount offers. Social media is changing the rules of SEO in that search marketing without social media is incomplete. These complexities also change the way organic search success is reported, making spreadsheets and manual processes obsolete.

"Our combination of a customizable Dashboard, Twitter for Business, lead scoring and social media tracking will enable marketers to more effectively track social media ROI, and integrate social media with SEO," said Brian Goffman, CEO and co-founder of Optify. "Optify for the Cloud, or cloud APIs, will enable Optify data to be available in a range of services, including customizable reports and a range of third party applications. With Optify, B2B marketers and online publishers who produce great content will be discovered, turn more visitors into customers, and know where to focus their marketing efforts."

Social Media
Optify's Spring 2011 release powers closed-loop social media marketing for B2B marketers and online publishers. Optify's new dashboard widget for Twitter for Business enables marketers to create and schedule tweets across multiple accounts, organize Twitter campaigns, score social media visitors and leads, and track results from total visitors and down to the individual lead. With these features, marketers gain the unprecedented ability to demonstrate the ROI of social media campaigns and initiatives.

Optify also now enables marketers to track social media's influence on SEO using the Pages application, which adds key social media indicators including Facebook Likes and Shares. With the increasing force social media has on SEO -- including the more 'Likes' a page receives, the higher the search engine ranking (see graph) -- search marketers must view search and social media comprehensively to align efforts and outrank the competition.

Global SEO
Optify's Spring 2011 release enables global, enterprise-class SEO capabilities with critical features for targeting content for success on the real time web. New features in the release include Keyword Reports, showing keyword position over time and relative to competitors, Links, for link management, Pages, enhanced with social media metrics, and workflow and reporting features to optimize and align content for discovery.

Cloud APIs
In this release, Optify also unveiled 'Optify for the Cloud,' or cloud APIs, which enable a broad range of custom reports and third party applications to be powered by Optify data. With 'Optify for the Cloud,' users can systematically enable data reporting in Excel, Tableau and other services. Optify also integrates with Salesforce.com and is now available on AppExchange. The addition of cloud APIs will enable integration with a range of third party developers including email service providers, additional CRM vendors and key online marketing applications.

'Optify for the Cloud' also enables Optify customers to integrate analytics data from Omniture and Google Analytics. With this enhancement, customers who want to track aggregate-level data without Optify tracking codes can now integrate with Optify data in a matter of minutes.

About Optify
Optify's (http://www.optify.net/) hosted, easy-to-use Real Time Marketing software enables marketing and sales professionals and media publishers to generate traffic and leads through search and social media. Optify allows marketers and publishers to find and track target keywords, optimize their website for search engines, monitor website visitors, automate Twitter campaigns and track results, and gain insights into which online marketing channels are driving the most qualified leads. Sales teams can automatically qualify and score web leads, focus sales efforts with real-time lead scoring and alerts, align marketing and sales, and close more deals by assigning the right leads to the right sales person.

Optify tracks more than 100 million page views and tens of thousands of leads for customers including AdReady, LexisNexis, Microsoft, Marchex, Lifescript, Sonosite and Ubermind. Optify customers see, on average, a 315 percent increase in leads, a 310 percent increase in conversion rates and a 126 percent increase in website visits over a period of four months. The company's Real Time Marketing software is designed to scale to the needs of a wide range of customer sizes and requirements and is available in four editions, including Free, Professional, Premium and Enterprise. Optify also offers a full-featured free trial. For more pricing information, please visit www.optify.net/editions-pricing/. For more insights on how to optimize for the real-time web, visit the Optify Lead Generation Blog at www.optify.net/blog/.