SOURCE: Optify


November 15, 2011 09:00 ET

Optify Releases Landing Pages and Social Sharing for the Real Time Web

Landing Pages and Social Sharing Features Enable Marketers to Rapidly Create and Share Hosted, Optimized Pages to Convert Visitors Into Customers Without IT

SEATTLE, WA--(Marketwire - Nov 15, 2011) - Optify, the leading provider of online marketing software and services for the real time web, today announced the launch of Landing Pages and Social Sharing. These features allow marketers to build, promote, and track campaign ROI through optimized landing pages and 1-click sharing across multiple social networks.

"Optify's mission is to make online marketing easy, rapid and measurable. These features are a direct response to customer requests to make it simple to build optimized pages for the real time web," said Brian Goffman, CEO and Co-Founder of Optify. "The web has become your marketing platform. Optify enables content to be discovered where users are spending their time."

Benefits of Optify Landing Pages and Social Sharing include the following:

  • Create hosted, optimized landing pages without IT. Pages can be hosted at Optify and created from templates, or customized to meet individual needs.
  • Share, promote and track results across multiple social networks. Manage multiple Twitter, LinkedIn, and Facebook accounts from a single sign-on. Forms can be easily integrated with
  • Track ROI across paid and organic campaigns. Landing Pages and Social Sharing are integrated into Optify's marketing suite so that visitors, leads, conversion and ROI can be measured across various marketing channels, including social media.

The rapid growth of social networks, including Facebook, Twitter, LinkedIn, and Google+, along with new platforms like iPad and smartphones, requires that marketers make their content available where users want it. In contrast to existing solutions, Optify landing pages are built for social media and mobile devices and integrate easily with third party applications like

Optify also announced a number of enhancements to its Editions. The Professional and Enterprise Editions now include 50 users. Optify for, the AppExchange solution, now includes Activity reporting for key account activities along with Chatter integration for real time sales and marketing collaboration.

Optify's VP of Products and co-founder, Erez Barak, will hold a live, 30-minute webinar to show how to use Landing Pages and Social Sharing. This introductory webinar will take place on Tuesday, November 15 at 10am (PST). Register here.

Optify's Landing Pages and Social Sharing software is available in all Optify editions including Free, Basic, Professional and Enterprise, at no additional cost. Optify offers a 14-day free trial. To learn more, please visit the Optify Lead Generation Blog.

About Optify
Optify is the leading provider of marketing software and services for the Real Time Web. Optify's hosted, easy-to-use platform enables businesses and online publishers to generate more leads and traffic through organic search and social media, create and manage social media campaigns, prioritize visitors and leads, and track and share results with simple but powerful enterprise scale reporting. Optify is available in multiple editions to scale from smaller businesses to the largest enterprise requirements and includes a free trial. Optify is headquartered in Seattle, Wash., with offices in Silicon Valley and Israel. For more insights on how to optimize for the real-time web, visit the Optify Lead Generation Blog at

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