SOURCE: Optify


October 20, 2010 09:00 ET

Optify Secures $6.1 Million Investment

Triangle Peak Partners Leads Investment Along With Madrona Venture Group and Prominent Angels to Support Optify's Continued Growth

SEATTLE, WA--(Marketwire - October 20, 2010) - Optify (, the leading provider of hosted, enterprise search engine optimization (SEO) and social media software, today announced it has secured an investment of $6.1 million. Triangle Peak Partners (TPP) led the investment and with participation from current investor Madrona Venture Group. The round included several prominent angels and industry veterans, including Mark Wachen, founder of Upstage Ventures and former CEO of Optimost/Autonomy; Bill Baker, former GM of Microsoft SQL Server and the Business Intelligence product group; Alan Axelrod, founder of Alexrod Capital Management and former investment banker in the media group at Goldman Sachs; and John Cunningham, general partner of Clear Fir Partners and a board member at AudienceScience and InfoSpace.

Since securing a $2.75M funding round in October 2008, Optify has built a unique service for marketers that enables both large and small enterprises to execute SEO campaigns, use Twitter for business, convert and track visitors from first visit to revenue, and analyze and share results. Since debuting in March 2010, Optify has seen strong demand for its solutions and counts more than 1,300 accounts across free and paid editions. Optify tracks more than 100 million pages per month and has scored tens of thousands of leads for customers.

Optify also announced the addition of David Pesikoff, co-founding partner of TPP, to its board of directors. "Optify solves a critical set of pain points for online marketers and sales teams operating in a real time environment," said Pesikoff. "We're excited about the outstanding team they've assembled and their demonstrated ability to build scalable solutions for a rapidly growing market."

Optify was built to make it easy for business marketers and sales teams to succeed in a real-time, online environment where social media and search trends require rapid response and customer engagement. Optify's applications for search engine optimization, social media, lead scoring, and marketing analytics enable sales and marketing leaders to drive measurable ROI and share their success.

"This round of funding validates Optify's opportunity and will fuel our continued growth," said Brian Goffman, CEO and co-founder of Optify. "We're constantly developing new functionality to make Optify more useful for marketers to deliver enterprise SEO and social media solutions. We're investing in scale and work with some of the largest and most forward-thinking marketers on the Internet. This funding will enable us to accelerate our development efforts and invest further in sales and marketing."

Optify's software has successfully helped a wide variety of business and consumer websites to generate traffic from SEO and social media, including LexisNexis, Microsoft, Marchex, SchemaLogic, Corensic, The St. Petersburg Times, Payscale, AdReady and Varolii. On average, Optify customers see a more than 300 percent increase in leads and conversion rates, and a more than 100 percent increase in website visits over a period of four months. 

Optify is designed to scale to the needs of a wide range of customer sizes and requirements and is available in four editions, including Free, Professional, Premium and Enterprise. Optify also offers a full-featured 30-day trial. For more pricing information visit, please

Optify is led by a world-class executive team with experience at leading companies including Microsoft, HP/Mercury, and To learn more about Optify's Real Time Marketing software, check out or visit the company's Marketing and Lead Generation blog.

About Optify
Optify ( enables marketing and sales professionals to generate qualified leads through Web search and social media with easy-to-use, enterprise SEO and Real Time Marketing software. Optify's hosted service allows marketers to find and track target keywords, optimize their website for search engines, monitor website visitors, automate Twitter campaigns and track results, and gain insights into which online marketing channels are driving the most qualified leads. Sales teams can automatically qualify and score Web leads, focus sales efforts with real-time lead scoring and alerts, align marketing and sales, and close more deals by assigning the right leads to the right sales person. Optify is simple to set up and includes free phone, e-mail and Web support. For more insights on how to market in real time, visit the Optify Lead Generation Blog at

About Triangle Peak Partners
Triangle Peak Partners, LP ( is an investment firm focused on venture capital and private equity investments in private and public companies in the technology, energy, and alternative energy sectors. The firm has over $300 million in assets under management, $165 million of which is in venture capital and private equity, and has offices in Carmel, Palo Alto and Houston.

About Madrona Venture Group
Madrona Venture Group is a Pacific Northwest-based investment firm with a focus on venture capital and private equity investments in early stage information technology companies in sectors including Consumer Internet, Commercial Software and Services, Digital Media and Advertising, Networking and Infrastructure, and Wireless. Investors include large endowments, foundations, government entities, strategic corporations, and high net-worth individuals. The firm has over $650 million in assets under management.