SOURCE: Optify

Optify

May 04, 2011 06:00 ET

Optify Study Reveals Top Rank Remains King

Research Also Shows Value of Ranking on Less Popular Terms

SEATTLE, WA--(Marketwire - May 4, 2011) - Optify (http://www.optify.net), the leading online marketing software and services provider for the real time web, today announced key results of its SEO study. Optify reported that click-through-rates (CTRs) for the top three results on search engines are highly concentrated and account for nearly 60 percent of clicks, with the top spot achieving nearly 37 percent.

Optify's research revealed that lower cost-per-click (CPC) terms see more than 30 percent of clicks on the top results, while higher CPC terms receive fewer than 20 percent of clicks on the top result.

"Optify's research was directed to understand whether changes in search results have influenced click through rates, and how business marketers can focus their efforts," said Erez Barak, co-founder and vice president of products at Optify. "CTR curves are the cornerstone of the SEO industry. As a leading provider of online marketing software and services, Optify provides up-to-date insights to enable marketers to promote and grow their businesses online."

Key findings of the study include:

  • CTRs on the top search results are high, despite additions to results and format changes. Ranking first on the second page has greater value than ranking at the bottom of page one.
  • There is a negative correlation between CTR on organic results and the cost of sponsored results. As CPC value goes up, there are fewer clicks on organic results.
  • Search volume effects CTR. Long tail terms show higher CTR on page one than higher traffic terms. This means that marketers can get significant impact even from lower traffic terms.

To download a free copy of the report, visit the Organic CTR Curve Study.

For the study, Optify analyzed organic keyword visits for a variety of websites for the month of December, comparing click-through-rates with rank on Google US.

About Optify
Optify is the leading provider of marketing software and services for the Real Time Web. Optify's hosted, easy-to-use platform enables businesses and online publishers to drive more traffic and leads through organic search and social media, convert website visitors to customers, and measure and share results with simple but powerful enterprise scale reporting. For more information visit www.optify.net/blog/.