SEATTLE, WA--(Marketwire - Dec 4, 2012) - Optify, the leading innovator in digital marketing software, today announced that it has been selected as a winner for Red Herring's 2012 Top 100 Global award, a prestigious recognition honoring the year's most audacious and far reaching private technology companies and entrepreneurs from across the globe, celebrating these startups' innovations and technologies across their respective industries.
Optify's groundbreaking Digital Marketing Automation Suite helps digital marketing agencies and professional B2B marketers plan, build, execute and manage all of their marketing campaigns in one place. Optify helps businesses generate more high quality inbound leads, nurture more demand from existing leads, and track the impact of all marketing programs in one place.
Red Herring's Top 100 Global list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.
"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across the globe to the Top 100 Winners. We believe Optify embodies the vision, drive and innovation that defines a successful entrepreneurial venture. Optify should be proud of its accomplishment, as the competition was the strongest it has ever been."
"We've spent this year fine-tuning our software suite to offer digital marketing agencies and B2B marketers an end-to-end marketing solution that includes all the capabilities they need to be successful in this evolving digital landscape," said Doug Wheeler, CMO of Optify. "Recognition from this prominent award further supports our mission to provide our customers with an industry leading product."
Red Herring's editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their peers, allowing Red Herring to see past the "buzz" and make the list a valuable instrument of discovery and advocacy for the most promising new business models from around the world.
Optify provides an integrated demand generation SaaS solution for professional marketers who are responsible for fueling their company's or clients' growth. Optify helps digital marketing agencies and B2B marketers generate more high quality inbound leads, nurture more demand from existing leads, and track the impact of every marketing program in one place. Optify's award-winning Digital Marketing Software Suite brings together powerful email marketing, social marketing, enterprise-class SEO, combined with powerful website visitor intelligence. Optify's flexible pricing model makes it a cost-effective solution for managing a single site, or 100 client sites. Optify is headquartered in Seattle, Washington. To learn more about Optify, please visit http://www.optify.net.