SOURCE: Optify


August 10, 2011 09:00 ET

Optify's New 'International SEO Starter Guide' Helps Marketers Expand Web Presence Globally

Latest Addition to Library of Free Online Resources Gives Marketers and Publishers the Power to Tackle SEO Initiatives Across Global Search Engines

SEATTLE, WA--(Marketwire - Aug 10, 2011) - Optify, the leading provider of online marketing software and services for the Real Time Web, today announced the availability of an International SEO Starter Guide aimed at helping organizations with multiple websites and multinational campaigns get the most out of their global SEO initiatives. When combined with Optify's international SEO support features, online marketers and publishers can effectively increase traffic, convert traffic to customers, and share results -- all on a global scale. The new guide is the latest in a series of in-depth, step-by-step guides from Optify, providing advice on topics ranging from the best practices for search engine ranking to building out a keyword list. Visit the Optify Resources page for additional whitepapers and guides.

Creating a strong international presence and implementing a successful global SEO campaign is no easy task. Online marketers and publishers must effectively manage many moving parts, including top-level domain management, localized content and multilingual support. Additionally, companies must track SEO performance and maximize traffic to each international site. To address these challenges, Optify's International SEO Starter Guide provides best practices and insight on choosing relevant global search engines, structuring a website, optimizing and localizing content, and overcoming translation barriers.

"A key tenant to successfully delivering messages across multiple target audiences worldwide is the effective use of social media and search engines," said Anthony Joseph, vice president of marketing and customer experience at Optify. "Optify's new International SEO Starter Guide is full of tips and information that both prospects and customers can begin using today to expand their web presence and compete on a global scale."

The international SEO capabilities within Optify's Real Time Marketing solution allow organizations to track keywords and search engine behavior in over 37 countries including the UK, Australia, France, Japan, Russia, India and China. Using Optify, online marketers and publishers have the power to manage numerous websites with distinct SEO strategies and audiences, identify which international domains are referring traffic, and make business decisions based on real-time performance and results. Global search engine capabilities are offered at all levels of Optify's Real Time Marketing solution, including the Basic, Premium and Enterprise Editions.

To download a free copy of the International SEO Starter Guide or to read more on Optify's international SEO features, visit To access Optify's full collection of whitepapers and step by step guides, visit Optify's White Papers page.

About Optify
Optify is the leading provider of marketing software and services for the real time web. Optify's hosted, easy-to-use suite of applications enables businesses to drive more traffic and leads with SEO and social media, convert visitors to customers, and measure and share results. Optify's software and services enable professional marketers to optimize their website for search engines, monitor website visitors, nurture leads, automate and manage social media campaigns, and gain insights into which marketing channels are driving the most qualified leads. Optify is available in three Editions starting as low as $99/month and offers a fully featured 14-day free trial. Optify is headquartered in Seattle, Wash., with offices in Silicon Valley and Israel. For more insights on how to optimize for the real-time web, visit the Optify Lead Generation Blog at

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