SOURCE: Optimal, Inc.

Optimal, Inc.

May 14, 2013 12:00 ET

Optimal Analytics Launches to Provide a Single Global View of Brand Engagement

Track up to Five Competitors for Free at optimalsocial.com

SAN FRANCISCO, CA--(Marketwired - May 14, 2013) - Optimal, Inc. has launched Optimal Analytics at optimalsocial.com, an audience analytics dashboard designed to provide comprehensive aggregated audience demographic and behavioral statistics, and to help marketers efficiently track competitive brand activity across sources like Facebook, Twitter, Pinterest and Tumblr.

Optimal Analytics finds the interactions between 16 million demographic segments and millions of interests daily, and combines this with historical engagement data for 10,500 of the world's leading brands.

"Optimal has been helping the world's leading advertisers and agencies drive better performance via native social advertising and retargeting, but with Optimal Analytics we're also helping brands benchmark their success in engaging customers versus peers and competitors," said Rob Leathern, CEO of Optimal. "Optimal Analytics is a stepping stone to better direct response performance; recently helping a Fortune 50 company achieve a 3x lower cost per acquisition!"

Starting at $199, Optimal Analytics now also finds similar audiences for marketers to target on Twitter based on ongoing analysis of over 64 million handles and 11 million hashtags.

Some of the new Optimal Analytics features include:

  • Track brands daily or weekly - Compare brand activity instantly and receive weekly or daily email updates on competitors' activity and snapshots of the most engaging content for each brand.
  • Generate audience demographic and behavioral insights - Define a target audience with combinations of interests, location, and purchasing behavior to uncover different profiles by country, age, gender, state, city, brand affinities, and mobile device use.
  • Discover lookalike audiences - Utilize demographic information about your target audience to discover new, valuable interests and keywords that can be used to create targeted social media campaigns and expand audience reach.

Optimal Analytics is available with a robust set of free capabilities that allows marketers to track brands, find similar audience interests, and receive weekly tracking emails. Click to see examples: Buffalo Wild Wings competitors (http://alg.io/83Gw3) or insurers (http://alg.io/9859v). Premium subscriptions include more in-depth audience analysis, additional queries and brands, enhanced support, and report sharing.

About Optimal
Optimal is the only real-time self-service platform for audience-based ad buying and analytics. We are based in San Francisco, with offices in Palo Alto, New York, London and Chicago. Visit optimalsocial.com/about/ for more information.

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