SOURCE: Optimal, Inc.

Optimal, Inc.

September 10, 2012 11:13 ET

Optimal Announces the Fastest Growing Social Brands for September 2012: Coca-Cola, Reese's, Monster Energy, Pepsi, Cover Girl, NFL, Coupon Cabin, Aeropostale, Cheez-It and Hollister Co.

SAN FRANCISCO, CA--(Marketwire - Sep 10, 2012) - Optimal, Inc., the leading social media advertising and audience data platform, today released the list of the top performing brands on the Optimal Index for August 2012. The Optimal Index is an independent valuation tool that combines fan counts, engagement statistics and global fan valuation to provide a baseline for the value of a brand's social media presence. It is available for free daily at http://optimalsocial.com

Figure 1: Top 25 Growth in Optimal Index (August 1st - September 1st)

         
Rank   Brand   Index Growth
1   Coca-Cola   1,425
2   Reese's   1,378
3   Monster Energy   1,068
4   Pepsi   948
5   CoverGirl   858
6   NFL   848
7   CouponCabin   819
8   Aeropostale   785
9   Cheez-It   778
10   Hollister Co.   746
11   ESPN   683
12   Twix   675
13   Dr Pepper   668
14   Dairy Queen   668
15   Olive Garden Italian Restaurant   653
16   Baskin-Robbins   650
17   National Rifle Association   647
18   Animal Planet   639
19   causes.com   638
20   Best Buy   615
21   ShopAtHome.com   602
22   Sprite   589
23   CHANEL   588
24   American Express   581
25   Abercrombie & Fitch   574
         

"The response to our free data tools has been incredible. Available at optimalsocial.com, this suite includes the Optimal Index, brand profiling, audience visualization and expansion tools for social media ad buying," said Jonathan Wood, Senior Director of Product Marketing at Optimal. "Brands need consistent, holistic benchmarks to measure their social media success and the Optimal Index delivers that and more."

One component of the Optimal Index is the raw growth in number of Likes for a given brand. A full list of the top 100 fastest-growing brands for August 2012 both in terms of the Optimal Index as well as fan counts is available at http://www.optimalsocial.com/audience/monthly/

Figure 2: Top 10 Growth in Fan Counts (August 1st - September 1st)

         
Rank   Brand   Like Growth
1   Coca-Cola   3,657,691
2   Target   2,496,166
3   Samsung Mobile USA   2,467,663
4   Amazon.com   2,182,731
5   Walmart   1,670,156
6   Facebook   1,485,414
7   Lancome Worldwide   1,285,742
8   YouTube   1,104,701
9   Kohl's   925,629
10   Subway   893,837
         

About Optimal, Inc.
Optimal, Inc. provides audience data and analytics to help marketers manage and optimize their social advertising campaigns in real-time. The company is a member of Facebook's Preferred Marketing Developer (PMD) program. The company is based in San Francisco, with offices in New York and Palo Alto. For more information, please visit http://optimalsocial.com

Contact Information

  • PR Contact:

    Jessica Cheney
    Atomic PR for Optimal
    415-593-1400
    Email Contact