SOURCE: Optimal Blue LLC

Leading Mortgage Enterprise Lending Services

April 05, 2016 15:55 ET

Optimal Blue Announces Integration With Easy Mortgage Apps

Two Mortgage Technology Experts Pioneer Further Innovation

PLANO, TX--(Marketwired - April 05, 2016) -  Optimal Blue, the premier cloud-based provider of enterprise lending services to the mortgage industry, recently announced its technology partnership with Easy Mortgage Apps. This exciting integration will provide loan officers, real estate agents, and consumers with the flexibility to utilize the Optimal Blue platform within a lender's native application, powered by Easy Mortgage Apps. The result is the ability to easily generate eligibility and rate quotes directly on their preferred device: the smartphone.

Optimal Blue is known as the premier cloud-based provider of enterprise lending services, including their industry-leading Product eligibility and Pricing Engine (PPE), Optimal Blue Banker. This integration represents a valuable opportunity for lenders to communicate vital information with all relevant parties, including product and rate information, as well as track application statuses and share time-sensitive data between loan officers and borrowers via mobile channels.

"Easy Mortgage Apps looks forward to building this partnership with industry leader, Optimal Blue, to offer all parties involved in the mortgage process a mobile-centric and more efficient way to instantly provide loan options for consumers," said Michael Kelleher, President and Founder of Easy Mortgage Apps. "The result is a more engaged borrower. Companies who are looking to attract the millennial mortgage applicant need to review and evaluate mobile strategies designed to enhance the consumer experience, versus lead generation. We will continue to focus on developing strategic relationships with companies like Optimal Blue, which share the vision of a technically evolved lending industry."

"We're excited about this strategic alliance," added Mark Coupland, Vice President of Business Development for Optimal Blue. "Easy Mortgage Apps shares our passion for creating new technology and mobile experiences that will continue to reduce friction in the lending process! The added transparency and clarity resulting from this strong integration will only further enhance the lending experience for lenders and consumers alike."

About Easy Mortgage Apps
Easy Mortgage Apps (EMA), the mobile-first platform where borrowers, loan officers and realtors communicate, upload info, and track in-process loans. EMA's white labeled product helps banks and lending institutions close the gap between today's mortgage technology and borrowers' expectations to use smartphones in the home buying process. The EMA native app is industry compliant and seamlessly integrates into all major loan processing systems. EMA now serves 100+ enterprise customers in 47 states.

About Optimal Blue
Optimal Blue is the premier cloud-based provider of managed-content, enterprising lending services including product eligibility and pricing (PPE), secondary marketing, consumer engagement, data and analytics, and compliance services. Based in Plano, Texas, Optimal Blue has developed an enterprise class suite of products and services designed to automate a lender's complex processes, improving efficiency and profitability while gaining a competitive advantage. With a 99.999% accuracy rate, Optimal Blue technology connects hundreds of investors with more than 1,500 financial institutions and currently touches nearly 1 of every 4 mortgage loans originated nationally.

For more information, please visit www.optimalblue.com.

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