SOURCE: Optimal Fusion

May 02, 2013 08:00 ET

Optimal Fusion Breaks Ground; Opens New York Office

Leading Media Company Now Operating New York Branch

LOS ANGELES, CA--(Marketwired - May 02, 2013) - For Optimal Fusion, a leader in integrated and high-impact marketing solutions located in Hollywood, CA, 2013 is the year of expansion. May brings the opening of a New York office, which will serve as a catalyst and substantial asset for the continued development of the company, specifically focusing on the growth of the sales team in this new market.

"With the increased demand for our platform, and an overwhelming need specifically from New York based advertisers and media agencies, we decided now was the time to build out an east coast presence," explains Vice-President Zack Brown. 

The current space is based in the industrious Meatpacking District, as Optimal Fusion builds out their permanent New York headquarters, and continues to aggressively hire sales executives.

President Joel Bess adds, "Our goal has always been to retain the culture that defines us in Hollywood where our corporate headquarters is located by not expanding too quickly. Our expansion plans are rooted in organic growth, as we promised ourselves we would only expand to new territories that would immediately allow us to add more value to our advertisers and better serve our clients." 

Since opening its doors in 2006, Optimal Fusion has cultivated an intimate rapport with clients, bolstering its role as a principal and trusted multiplatform interactive marketing presence. The New York office was the next natural step, and succeeds the recent launch of the company's newest property, Lady Clever, adding to their already established Weekly Sauce and Play Date properties, amongst others.

Breaking ground and setting its claim as a major player in the female lifestyle vertical, 2013 is the year of optimal growth for Optimal Fusion.

About Optimal Fusion:

Founded in 2006, Optimal Fusion is a leading integrated digital media company utilizing exclusive web properties and platforms to link brands and consumers through targeted-high-impact marketing solutions. Complementary sites include: WeeklySauce, WeeklyBite, WeeklyGrape, Playdate, TopCouponsToday, and TheHealthCast. Pairing their proprietary Custom-Content platform, their portfolio of internal properties and their social media prowess with cutting edge technology, Optimal Fusion cultivates a brand-safe environment perfectly situated to target relevant consumers.

For further information, or to set up an interview with CEO Joel Bess or Vice-President Zack Brown, please contact Arianna Schioldager at

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