SOURCE: OptiMine


April 12, 2012 08:00 ET

OptiMine Brings Greater Functionality and Advertiser ROI With Latest Release of Bid Optimization Software

Innovative New Features Leverage OptiMine's Industry-Leading Optimization Methodology to Improve Paid-Search Performance in Online Advertising Campaigns

ST. PAUL, MN--(Marketwire - Apr 12, 2012) - OptiMine Software, Inc., the online advertising optimization company, today announced the release of the latest version of its bid optimization software, bringing greater keyword analytics and a stronger user experience to its industry-leading paid search advertising software. The company's unique bid optimization software uses individual keyword-level modeling to accurately identify tomorrow's best keyword bids to maximize global advertiser financial performance. OptiMine consistently improves advertiser financial performance by 25% or more against all competitors.

OptiMine's automated process has been continually refined since its launch and now utilizes over 100 variables in its keyword modeling including unique customer variables. A key new feature in this release is High-Value Modeling, a proprietary modeling technique that can generate more revenue from high-position, high-performing keywords thought to have no room for performance improvement. The automated intelligence of the OptiMine application means each keyword is treated as an individual market selecting the appropriate models and variables for each keyword to best predict individual performance. There is no clustering or use of general rules or models that can mask the unique performance of each keyword.

The latest version of OptiMine software offers users:

  • A new High-Value modeling technique to extract even more revenue and conversions from high-value keywords
  • Simplified workflow, based on actual customer-behavior, that's designed to reduce clicks and screen-changes
  • Fast and easy report generation using one set of pull-down options
  • Reports showing performance from the individual keyword level up to campaign level across individual and multiple search engines.
  • A fully customizable SaaS-based reporting dashboard

"With this latest release of OptiMine, we are giving our customers even greater strength to execute their paid-search campaigns with optimal results and even less effort," said Jim Moar, CEO of OptiMine. "Offering best financial performance, ease of use, and transparency have been our key tenets. Modeling at the keyword level, and selecting the modeling technique and specific variables that best predict performance for each keyword, is what sets OptiMine apart. Because we treat each keyword individually and have developed a simple reporting schema, customers develop a deeper understanding of their paid search initiatives. The end result is consistent improvements in overall advertiser financial performance."

OptiMine backs its software with a performance-based price guarantee linked to generating a 25 percent increase in advertiser financial performance. With a patent-pending bid algorithm and the industry's only head-to-tail individual keyword level modeling, OptiMine's software easily scales to fit campaigns with tens of thousands to millions of keywords bringing its users automation, control and transparency.

About OptiMine Software
Based in St. Paul, Minnesota, OptiMine Software develops technology that dramatically improves online advertising performance using more and better math to solve complex pricing problems. For more information, visit

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