SOURCE: OptiMine


September 13, 2012 08:05 ET

OptiMine Software Announces Increased Paid Search Results for Customers and Overall Company Growth in First Half of 2012

Company Expands Executive Leadership to Fuel Further Growth

ST. PAUL, MN--(Marketwire - Sep 13, 2012) - OptiMine Software, a provider of paid search keyword bid management software that helps digital advertisers dramatically increase financial performance, today announced that the total advertising spend under OptiMine management more than tripled in the first half of 2012. Furthermore, OptiMine has grown the number of customer keywords its software bids on daily by over 700 percent, marking significant expansion for the company and creating market awareness around the software's ability to dramatically enhance paid search performance through superior optimization analytics.

This improved performance is reflected in OptiMine's trial results, which have consistently proven the company's PPC bid management software improves advertisers' paid search financial results through superior bid optimization. In its last 45 trials against a wide range of incumbent keyword bidding systems, OptiMine increased advertiser financial results by at least 25 percent in 73 percent of the trials. In 40 percent of the trials, results increased by over 50 percent. OptiMine's global optimization software with modeling done at the individual keyword level and with multiple models is critical to this demonstrated success.

"We are delighted with the financial improvements OptiMine customers realize by managing their paid search campaigns at the individual keyword level," said Jim Moar, CEO of OptiMine. "More than ever, performance-obsessed advertisers understand that keyword bid optimization is critical to overall paid-search financial performance. This knowledge has contributed to OptiMine's growth in recent months."

In addition to customer results growth, OptiMine has continued to expand its leadership by hiring Sefton Cohen as Senior Vice President, Worldwide Sales and Michelle Jesse as Vice President, Marketing.

Sefton Cohen, Senior Vice President, Worldwide Sales
Cohen brings more than 17 years of enterprise-technology sales and executive management experience to OptiMine, where he will be responsible for the company's global sales and will lead a rapidly growing sales team. In his previous roles at companies such as Clickfox, QUMAS and OpenPages (acquired by IBM), Cohen was pivotal to achieving fast growth for his companies.

Michelle Jesse, Vice President, Marketing
Having built strong brands for both start-ups and Fortune 500® companies, Jesse will be responsible for OptiMine's global marketing strategy, including branding, demand and lead generation, sales support and corporate communications. Before joining OptiMine, Jesse developed and led marketing teams that created demand and awareness for products and services for companies such as Yahoo!, Pilot Software (acquired by SAP), Adobe,, General Motors' Saturn, SportBrain, and Dell Computer.

"Sefton and Michelle bring strong backgrounds rooted in success to OptiMine," said Moar. "Their combined effort will accelerate advertisers' knowledge of OptiMine's powerful keyword bidding performance that's generating great results for advertisers and for OptiMine."

About OptiMine
OptiMine Software provides bid management software that helps digital advertisers dramatically increase paid-search financial performance. OptiMine's flagship PPC bid management software consistently increases paid search advertisers' financial results by 25 percent to 100 percent. Only OptiMine uses daily predictive modeling to optimize at the individual keyword level, automatically applying multiple models tailored to each keyword to place the optimal bid for tomorrow. With OptiMine each bid is geared toward maximizing performance for the global business goal set by the advertiser. Across a range of industries and business models -- from retail to financial services lead-generation to travel -- OptiMine Software drives dramatic bottom-line results. For more information, visit

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