SOURCE: OptiMine


October 02, 2012 09:08 ET

OptiMine Software Announces OptiMize 2013 Program to Position Paid Search Advertisers for Success Early in the New Year

Rapid-Results Trial Program Geared Toward End-of-Year Planning and Optimization for a Higher Level of Paid Search Performance in 2013

ST. PAUL, MN--(Marketwire - Oct 2, 2012) -  OptiMine Software, a provider of paid search keyword bid management software that helps digital advertisers dramatically increase financial performance, today announced its OptiMize 2013 Program for companies to begin building towards an even more successful 2013. Recent trial program participants have achieved dramatic results, with 82% experiencing increases to financial results greater than 20% and 40% seeing increases of more than 50%.

"As an online retailer, paid search is directly tied to our bottom line, so performance is paramount," said Amy Viverito, Vice President, Marketing for eBags, the world's largest online retailer of bags and accessories for all lifestyles. "We did a comprehensive evaluation of the full range of technology providers, and ultimately chose OptiMine due to its ability to drive superior results. eBags got up and running quickly last year with a trial at the onset of our most critical time of year, and we were delighted to experience our best-ever holiday shopping season for search."

OptiMine's OptiMize 2013 program offers performance-minded advertisers the chance to quickly and easily try the company's bid management solution based on their exact business objectives for the New Year. Ready to conduct live bidding in just three weeks, thanks to connector functionality that eases deployment with existing digital conversion data sources, the program shows measurable increases in performance within five weeks. Throughout the eight-week trial program, a dedicated OptiMine SEM analyst collaborates with the advertiser to ensure full optimization. At the end of eight weeks, the advertiser receives clear insights on how OptiMine drove increased financial results tied directly to their specific financial goals. To affirm its commitment, OptiMine offers an industry-unique price guarantee linked to increasing results by at least 25%.

"With the holiday season rapidly approaching, many digital advertisers are prepping for the most critical part of their year. The most performance-obsessed, though, are already looking to the future and how they can plan continued success into the typically slower first part of the New Year," said Jim Moar, CEO, OptiMine Software. "The OptiMize 2013 program is designed specifically for those advertisers to quickly learn what can drive dramatically better results for their business. Our dedication to measurable increases is why 98% of our last 45 deployments drove increased financial results in A/B trials versus competitors."

OptiMize 2013 is now available and is designed to run alongside any other bid management solution to demonstrate its guaranteed increases to paid search performance in any environment. To see how OptiMine can elevate your business in 2013 and provide new insights into paid search, contact us here.

About OptiMine
OptiMine Software provides bid management software that helps digital advertisers dramatically increase paid-search financial performance in order to meet business goals. OptiMine's flagship bid optimization solution consistently increases paid search advertisers' financial results by 25 percent to 100 percent. Only OptiMine uses daily predictive modeling to optimize at the individual keyword level, automatically applying multiple models tailored to each keyword to place the optimal bid for tomorrow. With OptiMine each bid is geared toward maximizing performance for the global business goal set by the advertiser. Across a range of industries and business models -- from retail to financial services lead-generation to travel -- OptiMine Software drives bottom-line results. For more information, visit

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