SOURCE: Options Media Group

September 14, 2010 08:30 ET

Options Media Announces DriveSafe™ Software Next Generation Anti-Texting While Driving Product

BOCA RATON, FL--(Marketwire - September 14, 2010) - Options Media Group Holdings, Inc. (OTCBB: OPMG), a growing force in mobile applications and marketing and mobile social media, today announced the introduction of DriveSafe Software™, a next-generation, state-of-the-art mobile phone control management software suite designed to prevent texting while driving. Not only will DriveSafe Software prevent texting while driving, it will also offer parents and employers the ability to monitor the driving habits of mobile phone users in order to prevent speeding. 

DriveSafe Software is a next-generation software suite with the most robust set of features and functions available today. The software product, which will be easily downloadable to mobile phones, allows for global positioning satellite tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds the DriveSafe Software will lock the keyboard preventing the user from emailing, surfing the web or texting. While there are several other products on the market today that prevent texting while driving using a similar approach, DriveSafe Software significantly leapfrogs these products through an additional advanced set of features. These include:

Time Out Control -- This feature easily lets parents or employers preselect times at which a mobile phone under their control can be used for texting or Internet browsing. For example, time out control can be used by parents to prevent their children from inappropriately using their mobile phones during school hours.

Speed Control -- A parent or employer will be able to easily set maximum mile per hour thresholds to monitor the driving of children or employees. When these predetermined maximum mile per hour thresholds are exceeded, an alerting text message is sent. Upon receipt the parent or employer can easily determine the rate of speed and a specific geographic locale via Google Maps. For example, an employer can easily monitor the driving activities of employees to prevent speeding. If the preset parameters are exceeded, the employer would instantly receive a text message that would outline the rate of speed and a specific location.

Parental Override -- This unique feature enables parents or employers to override the software allowing text and an Internet browsing only when the child or employee is in their presence.

Request Permission -- The request permission function allows a child or employee to request permission from the administrator to use the keyboard for a set period of time. This feature will be very useful when children are known to be passengers in vehicles and the parent wishes to allow the child to text or to access the Internet.

A recent study by the Virginia Tech Transportation Institute found that when drivers text, their collision risk was 23 times greater than when not texting and found that driving while distracted is a factor in 25% of police reported crashes. An additional study at Carnegie Mellon reported that driving while using a cell phone reduces the amount of brain activity associated with driving by 37%.

According to the texting while driving death statistics compiled by the National Highway Traffic Safety Administration, 5,870 people died in car crashes in 2008. Approximately 28% of all crashes are caused by drivers, in the age group of 18 to 29, who admitted to texting while driving. Parents throughout the country are becoming increasingly concerned about the mobile phone habits of their children. Texting while driving is not simply an issue involving young people, however, as the statistics also clearly show that older people are just as likely, or in many cases more likely to text and talk on the phone while driving. DriveSafe Software is specifically designed to allow parents and employers to place reasonable limits on cell phone usage while driving. 

"Our product, which we believe is a generation ahead of all other available products, is designed to save lives and put parents in control of not only texting and Internet browsing, but also in control of driving habits," comments Scott Frohman, CEO of Options Media Group. "While the features inherent to DriveSafe Software virtually eliminate the ability to text and access the web while driving, we have also been careful to include a great deal of flexibility into the system to allow the handset's administrator to override functions when needed, for example to allow for passengers within vehicles full handset capabilities."

Options Media Group plans to begin offering this state-of-the-art mobile phone control software suite beginning in October 2010.

About Options Media Holdings, Inc.
Options Media Group Holdings, Inc. is a growing force in mobile marketing and mobile social media. The Company provides an email services for on-demand email marketing to create, send and track professional and permission-based email marketing campaigns. Additionally, Options Media provides precision direct marketing solutions including email marketing, sms/mobile marketing, sms/keyword marketing, custom lead generation and creative services. Options Media provides clients with access to software, hardware, bandwidth and exclusive domains and IP addresses, as well as the ability to upload and manage subscribers, and review and upload campaigns and track results for a 360-degree full-service customer marketing solution.

Safe Harbor Statement
This press release contains forward-looking statements including our plans to begin offering the phone control software. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods.

Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include the failure to finalize the product. 

Further information on Options Media's risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2009. Any forward-looking statement made by Options Media in this press release speaks only as of the date on which it is made. Factors or events that could cause actual results to differ may emerge from time to time, and it is not possible to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

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