SOURCE: Options Media Group

May 19, 2010 08:30 ET

Options Media Completes Initiatives for Vitamin Water® Promotion Featuring Kobe Bryant

BOCA RATON, FL--(Marketwire - May 19, 2010) -  Options Media Group Holdings, Inc. (OTCBB: OPMG), a growing force in mobile marketing and mobile social media today announced it has recently completed the hosting of a promotion for the Vitamin Water® brand featuring Kobe Bryant. Through the promotion, members of the public were able to send a text message to win a chance to win a VIP invite to a basketball viewing party at ESPN Zone in Los Angeles. Options Media Group successfully executed the promotion of the contest, which closed on May 13th.

"The Vitamin Water promotion is representative of the many types of new promotions we are handling for our growing client base. While we have recently entered in the market for promotions via social networking and into the fast growing mobile phone applications market, our traditional e-mail and SMS business remains quite healthy and continues to provide high gross margins. We plan to remain in a growth phase relative to this business line as we begin to move into the social media and cell/smart phone application business, both of which are already beginning to show strong promise."

Options Media Group recently announced the acquisition of PhoneGuard entering the mobile and smart phone application market. PhoneGuard is the exclusive licensee for the United States and Canada of software which safeguard cells and smart phones from the ever increasing risk posed by hackers and cyber criminals. The PhoneGuard anti-virus product is powered by technology provided by NetQin Tech Co., the incontestable worldwide leader in mobile security, including mobile antivirus, anti-harassment, and privacy protection with tens of millions of current subscribers in more than 200 countries and regions. In addition to anti-virus and anti-malware software, Options Media Group also acquired PhoneGuard's rights to a state-of-the-art product that, when installed on a mobile device, prevents the user from texting while driving.

About Options Media Holdings, Inc.

Options Media Group Holdings, Inc. is a growing force in mobile marketing and mobile social media. The Company provides an email service for on-demand email marketing to create, send and track professional and permission-based email marketing campaigns. Additionally, Options Media provides precision direct marketing solutions including email marketing, sms/mobile marketing, sms/keyword marketing, custom lead generation and creative services. Options Media provides clients with access to software, hardware, bandwidth and exclusive domains and IP addresses, as well as the ability to upload and manage subscribers, and review and upload campaigns and track results for a 360-degree full-service customer marketing solution.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods.

Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include the failure to enter into distribution agreements with major retailers, wireless carriers or security software vendors and the failure to gain market acceptance of the software.

Further information on Options Media's risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2009. Any forward-looking statement made by Options Media in this press release speaks only as of the date on which it is made. Factors or events that could cause actual results to differ may emerge from time to time, and it is not possible to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

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