SOURCE: Options Media Group Holdings, Inc.

July 27, 2011 09:19 ET

Options Media Group Acquires All Worldwide Intellectual Property Rights to PhoneGuard

BOCA RATON, FL--(Marketwire - Jul 27, 2011) - PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc. (PINKSHEETS: OPMG) (OTCQB: OPMG), a leading provider of mobile applications software, announced today that the Company has acquired all of the intellectual property rights, trademarks, source code, copyrights and all other assets relating to the Drive Safe™ responsible texting product line. This intellectual property together with all features contained within the soon-to-be-released comprehensive web-based PhoneGuard product suite, including the Locating, Tracking, Panic Button, and Geo Fencing applications, among others, provides a robust state of the art solution for consumers.

PhoneGuard's Drive Safe phone application disables the texting, e-mailing and keyboard functions of the mobile phone while in a vehicle moving faster than 10 miles per hour. PhoneGuard and Justin Bieber have joined forces with the Remember Alex Brown Foundation to create a dialogue with teens and their parents to raise awareness of the dangers of distracted driving.

Keith St. Clair, Chairman, commented, "This agreement is very important to our new marketing model for the PhoneGuard product in that we have acquired the worldwide rights which allow us to give away for free this scaled down version of the Drive Safe responsible texting product providing the Company with tremendous exposure on a worldwide humanitarian basis while allowing us strong cross sell opportunities to offer the full product suite to consumers."

Prior to the agreement, the Company had licenses for North America, South America and Central America. The Company now owns all worldwide rights greatly expanding its business opportunities and positioning it to become a global leader in the growing industry movement for safe driving.

Mr. St. Clair continued, "We are very pleased to have acquired this very important intellectual property, as it clearly places us in more complete control of our corporate destiny. The technology we acquired is one of the most robust mobile application platforms in the industry today and represents a very valuable asset, with thousands of programming man-hours invested." Mr. St. Clair concluded, "We have been working hard toward this acquisition for a while now and are very excited to have it in place as we commence the full product launch of our Drive Safe offering and really begin to rollout our marketing campaign with partner Justin Bieber."

Available for BlackBerry and Android smart phones, the Drive Safe application enables global positioning satellite (GPS) tracking to calculate the speed of travel while a vehicle is in motion. Once vehicle speed reaches 10 miles per hour, the Drive Safe application locks the phone's keyboard, preventing the user from emailing, surfing the web or texting while driving. Other Drive Safe™ features include an Auto-Reply button, a pre-set response that is automatically delivered to the texter or caller and reads I am driving and will contact you when I reach my destination; a Request Permission button that allows users to request permission from the administrator to have functionality of the mobile phone; and an Admin Override button, allowing the administrator to type in a set password to override PhoneGuard's System Settings so that specific mobile functions can be utilized. For example, if a child is riding the bus, Drive Safe will know he or she is in a moving vehicle and will disable the phone. The child will then hit Request Permission, which sends a text message to the administrator. The administrator can then text "yes" back to the disabled phone, unlocking the phone for 15 minutes. After this time limit, the keyboard will be disabled again.

PhoneGuard and Justin Bieber developed Drive Safe™ as a simpler and free version of a larger application suite. Their hope is to make Drive Safe™ accessible to as many drivers as possible.

For more information regarding PhoneGuard's Drive Safe™ responsible texting application, as well as Justin Bieber's joint campaign, visit www.PhoneGuard.com or www.facebook.com/PhoneGuard or on Twitter at @Phone_Guard.

About Options Media Holding Group, Inc.
PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc., is a leading provider of mobile applications software. The Company's flagship product, the Drive Safe™ anti-texting while driving software application suite, is a next-generation software suite with the most robust set of features and functions available today. The software product, which is easily downloadable to mobile phones, allows for global positioning satellite tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds, the Drive Safe Software will lock the keyboard and prevent the user from emailing, surfing the web or texting. While Drive Safe Software is designed to prevent texting while driving, it also offers parents and employers the ability to monitor the driving habits of mobile phone users in order to prevent speeding. More information on PhoneGuard is available at www.PhoneGuard.com.

Safe Harbor Statement
This press release contains forward-looking statements including opportunities from the Drive Safe software. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include unanticipated changes to the working relationship between Justin Bieber and PhoneGuard and the willingness and ability of downloaders to pay for the premium PhoneGuard 360 product.

Further information on Options Media's risk factors is contained in its filings with the Securities and Exchange Commission including its Form 10-K for the year ended December 31, 2010. Any forward-looking statement made by Options Media in this press release speaks only as of the date on which it is made. Factors or events that could cause actual results to differ may emerge from time to time, and it is not possible to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Contact Information

  • Contact Information:
    Christian Kirsebom
    Emerging Growth Research, LLC
    Telephone: (925) 247-6666