SOURCE: Options Media Group

December 17, 2009 16:08 ET

Options Media Group Announces BrightSmile as First Bluetooth Marketing Customer

HALLANDALE, FL--(Marketwire - December 17, 2009) - Options Media Group Holdings, Inc. (OTCBB: OPMG), a leading email service provider ("ESP"), permission based email, sms/text messaging marketing, and lead generation company, today announces the signing of an agreement with BrightSmile, Inc. to utilize Option Media Group's newly acquired Bluetooth marketing product.

BrightSmile, Inc., a pioneer in the teeth whitening industry, signed an agreement with Options Media to utilize its proprietary Bluetooth technology and hardware. The new product will deliver targeted content about BrightSmile to mobile device users within 300 feet of their locations. The Bluetooth product will initially allow a select number of BrightSmile centers to monitor customer responsiveness to the targeted marketing campaign. This initial phase will be rolled out in select locations in the first quarter of 2010, with planned expansion to locations around the United States throughout 2010. The BrightSmile product is offered in approximately 2,500 dental offices nationwide.

"Our Bluetooth products and marketing services are an exciting new technology that provides companies a unique way to share information with customers in real-time," said, Mr. Scott Frohman, CEO of Options Media Group. "We are excited to begin working with BrightSmile as part of their 2010 marketing plan to target customers within a certain geographic region, with the ultimate plan of going national. Our management team is pleased with the initial rollout plan and looks forward to increasing our contract to encompass the approximate 2,500 BrightSmile locations nationwide. Since we began offering our Bluetooth technology to our clients we have received an outstanding response and believe this high margin product will lead to significant top and bottom line growth in 2010 and beyond."

Bluetooth advertising is an opt-in permission based method of delivering messages to Bluetooth enabled cell phones and devices within a range of up to 300 feet. Options Media is offering this marketing tool to a wide range of advertisers and companies ranging from retailers, restaurants, hotels and sports venues. It is an ideal method of advertising for any company that would like to engage people in range of their location.

About Options Media Holdings, Inc.

Options Media Group Holdings, Inc. is an email services provider for on-demand email marketing to create, send, and track professional and permission-based email marketing campaigns. Additionally, Options Media provides precision direct marketing solutions including email marketing, sms/mobile marketing, sms/keyword marketing, custom lead generation and creative services Options Media provides clients with access to software, hardware, bandwidth, and exclusive domains and IP addresses, as well as the ability to upload and manage subscribers, and review and upload campaigns and track results for a 360-degree full-service customer marketing solution.

Safe Harbor

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act") including reducing the future cost of capital and growing both its bottom and top-lines. Additionally, words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include economic issues relating to the current recession, potential advertising spending, potential consumer spending reductions and the condition of the domestic and global credit and capital markets. Further information on Option Media Group's risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-K filed on April 1, 2009. Options Media does not undertake any duty nor does it intend to update the results of these forward-looking statements.

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