SOURCE: Options Media Group

March 01, 2010 10:00 ET

Options Media Group Further Strengthens Product Delivery Platform to Meet Expected Growth

Company Launches WhatCounts® Email-Marketing Platform

SEATTLE, WA--(Marketwire - March 1, 2010) -  Options Media Group Holdings, Inc. (OTCBB: OPMG), a leading email service provider, permission based email, sms/text messaging marketing and mobile social media marketing company, today announced it has made a significant upgrade to its already robust delivery platform with the launch of the newly acquired WhatCounts Email Marketing solution. This upgrade, which consists of the launching of the state of the art WhatCounts® comprehensive e-communications platform, is designed to ensure Option Media will be able to support the growth in traffic and revenues that is expected throughout 2010 and into 2011.

"The implementation of WhatCounts' best in class operating platform offers Options Media's users the utmost reliable and efficient email delivery system on the market," said Mr. Scott Frohman, CEO of Options Media Group. "Management believes that WhatCounts' services offerings provide customers with superior ability to facilitate high traffic of opt-in emails, in order to achieve increased earnings. We believe this is a key addition to Option Media service offerings and a significant step towards adding customers, increasing market share, and improving our overall shareholder value."

WhatCounts' innovative Broadcaster appliance includes the same WhatCounts permission-based email-marketing solution as the ASP offering -- a fully integrated lifestyle marketing platform including dynamic content delivery, sophisticated polls and surveys, integrated blogging/RSS capabilities, Video Email system and social media tools.

The newly acquired platform allows Options Media Group's clientele of leading advertising agencies, Fortune 500 companies and users to construct and deliver targeted email campaigns to communicate with existing customers and attract new users to their respective Web sites.

About Options Media Holdings, Inc.

Options Media Group Holdings, Inc. is an email services provider for on-demand email marketing to create, send, and track professional and permission-based email marketing campaigns. Additionally, Options Media provides precision direct marketing solutions including email marketing, sms/mobile marketing, sms/keyword marketing, custom lead generation and creative services Options Media provides clients with access to software, hardware, bandwidth, and exclusive domains and IP addresses, as well as the ability to upload and manage subscribers, and review and upload campaigns and track results for a 360-degree full-service customer marketing solution.

Safe Harbor
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 including anticipated expansion provided by the new funding, leveraging our unparalleled mobile advertising experience and superior product offerings to become an immediate leader in mobile marketing, expectations regarding growth and adequate working capital. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods.

Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include the continued performance of Options Media's marketing campaigns, the integration of recently acquired assets into Options Media's marketing campaigns, the current recession, a potential decrease in corporate advertising spending, potential consumer spending reductions and the condition of the domestic and global credit and capital markets.

Further information on Options Media's risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2008. Any forward-looking statement made by Options Media in this press release speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Contact Information

  • Contact:
    WhatCounts media contacts:
    Jennifer Fahey
    206-709-8250 ext. 248
    Email Contact

    Ray Vincenzo
    Email Contact

    Options Media Group contact:
    Scott Frohman