SOURCE: Options Media Group, Inc.

Options Media Group, Inc.

February 07, 2011 11:15 ET

Options Media Group to Change Name to PhoneGuard, Inc.

BOCA RATON, FL--(Marketwire - February 7, 2011) - Options Media Group Holdings, Inc. (OTCBB: OPMG), a growing force in mobile applications, marketing and mobile social media, today announced the Company intends to change its name to PhoneGuard, Inc., and will correspondingly seek a new ticker symbol from FINRA, to reflect its strategy of focusing on the mobile applications market for safe driving, including its line of DriveSafe Software™ designed to prevent texting while driving. The name change is subject to shareholder approval. The Company has commenced solicitation of consents from large shareholders.

Recently last year, Options Media Group introduced its DriveSafe Software, a next-generation, state-of-the-art mobile phone control management software suite designed to prevent texting while driving. DriveSafe Software is designed to prevent texting while driving while also offering parents and employers the ability to monitor the driving habits of mobile phone users in order to prevent speeding. 

In 2011, the Company intends to focus the vast majority of its corporate efforts on developing and enhancing the DriveSafe next-generation software and mobile applications suite to address the growing market for safety and the prevention of distracted driving. The Company's DriveSafe Software is currently downloadable to BlackBerry and Android mobile phones and allows for global positioning satellite tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds the DriveSafe Software will lock the keyboard preventing the user from emailing, surfing the web or texting. DriveSafe also includes advanced set of features such as Time Out Control, Speed Control, Parental Override and Request Permission. 

The Company is currently working on a number of product enhancements and is planning to launch a state-of-the-art website that will allow users to monitor both mobile phone locations and the speed at which vehicles are traveling, in addition to a host of other safety and monitoring applications. In addition, the Company will soon make available a new application whereby users can hear text messages read back to them through safe text-to-speech technology that will allow for listening to text and email messages while driving. 

Scott Frohman, CEO of Options Media Group, advised, "The level of interest we are receiving from large corporations that wish to partner with us, in order to assure public safety and prevent the abuse of texting and driving, continues to grow. We currently remain in talks with several very interested parties, including large insurance companies, big box retailers and certain celebrities who are showing interest in endorsing our products. Changing our name to PhoneGuard, Inc. better represents the direction of the Company and our focus going forward." He concluded, "We remain very positive about our future and are working diligently to enhance shareholder value at the Company."

Regarding product availability, while the vast majority of these applications are available to consumers today, new upgrades will be released over the next 60 days, including access to the Company's new positioning and tracking website. 

DriveSafe Software™
DriveSafe Software is a next-generation software suite with the most robust set of features and functions available today. The software product, which will be easily downloadable to mobile phones, allows for global positioning satellite tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds the DriveSafe Software will lock the keyboard preventing the user from emailing, surfing the web or texting. While there are several other products on the market today that prevent texting while driving using a similar approach, DriveSafe Software significantly leapfrogs these products through an additional advanced set of features. These include:

  • Time Out Control -- This feature easily lets parents or employers preselect times at which a mobile phone under their control can be used for texting or Internet browsing. For example, time out control can be used by parents to prevent their children from inappropriately using their mobile phones during school hours.

  • Speed Control -- A parent or employer will be able to easily set maximum mile per hour thresholds to monitor the driving of children or employees. When these predetermined maximum mile per hour thresholds are exceeded, an alerting text message is sent. Upon receipt the parent or employer can easily determine the rate of speed and a specific geographic locale via Google Maps. For example, an employer can easily monitor the driving activities of employees to prevent speeding. If the preset parameters are exceeded, the employer would instantly receive a text message that would outline the rate of speed and a specific location.

  • Parental Override -- This unique feature enables parents or employers to override the software allowing text and an Internet browsing only when the child or employee is in their presence.

  • Request Permission -- The request permission function allows a child or employee to request permission from the administrator to use the keyboard for a set period of time. This feature will be very useful when children are known to be passengers in vehicles and the parent wishes to allow the child to text or to access the Internet.

About Options Media Group Holdings, Inc.
Options Media Group Holdings, Inc. is an email services provider for on-demand email marketing to create, send and track professional and permission-based email marketing campaigns. Additionally, Options Media provides precision direct marketing solutions including email marketing, sms/mobile marketing, sms/keyword marketing, custom lead generation and creative services. Options Media provides clients with access to software, hardware, bandwidth, and exclusive domains and IP addresses, as well as the ability to upload and manage subscribers, and review and upload campaigns and track results for a 360-degree full-service customer marketing solution.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements including: focusing on DriveSafe and mobile applications, product enhancements, potential partnerships, and endorsements. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods.

Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include the impact of intense competition, the continuation or worsening of current economic conditions and the condition of the domestic and global credit and capital markets, the failure to enter into distribution agreements with major retailers, wireless carriers or security software vendors to distribute our newly acquired software, the failure to gain market acceptance of the software, contractual difficulties and the failure to obtain consents to the name change.

Further information on Options Media's risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2009. Any forward-looking statement made by Options Media in this press release speaks only as of the date on which it is made. Factors or events that could cause actual results to differ may emerge from time to time, and it is not possible to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Contact Information

  • Contact Information
    Joe Noel
    Emerging Growth Research, LLC
    (925) 922-2560